PITCHFORK MUSIC FESTIVAL

THE PITCHFORK MUSIC FESTIVAL ADDS JAPANDROIDS & CHROMATICS TO 2012 LINEUP
JULY 13-15 AT CHICAGO’S UNION PARK

FEATURING VAMPIRE WEEKEND, HOT CHIP, BEACH HOUSE, GODSPEED YOU! BLACK EMPEROR, FEIST, KENDRICK LAMAR, SLEIGH BELLS, A$AP ROCKY, WILD FLAG, OLIVIA TREMOR CONTROL, BIG K.R.I.T. AND MUCH MORE!!

In its seventh year, the Pitchfork Music Festival continues to be one of the most well regarded and exceptional festivals in the country. Consistently praised for its discerning lineup, inviting and laid back environment, reasonable prices, wide array of activities, and much more, there is very good reason why people across the world return year after year! This year’s event, happening Friday, July 13 – Sunday, July 15 at Chicago’s Union Park, is now less than two months away. A limited number of single day tickets for each day of the fest are still available for $45 at http://www.pitchforkmusicfestival.com. As previously noted, prices have stayed the same this year!

We are thrilled to be adding two more bands to this year’s fest — Japandroids will be playing Friday, and Chromatics will perform on Saturday! As previously announced, this year’s excellent lineup introduces a creative range of emerging bands while honoring already beloved and internationally renowned acts, including A$AP Rocky, The Atlas Moth, Beach House, Big K.R.I.T., Chavez, Dirty Projectors, Feist, The Field, Flying Lotus, Godspeed You! Black Emperor, Hot Chip, Iceage, Nicolas Jaar, Kendrick Lamar, Lotus Plaza, The Men, Olivia Tremor Control, Oneohtrix Point Never, Purity Ring, Ty Segall, Schoolboy Q, Sleigh Bells, Vampire Weekend, Wild Flag, and so many more. See the full lineup below.

In addition to its musical offerings, the fest also features a wide array of other activities, including 50 individual vendors, plus specialty fairs, for attendees to enjoy. News regarding these festival elements will be announced in the coming weeks.

This year, we are excited to introduce “The PMF Upgrade Challenge.” For one hour, once a week, Chicago radio station and festival partner WXRT 93.1 will present “The PMF Upgrade Challenge” for festival ticketholders. 2012 attendees are invited to participate for a chance for them and a friend to be upgraded to VIP for the entire festival weekend. Even if you just have a single day pass, you and a friend will be upgraded for the entire weekend! To participate, keep an eye on WXRT and the Pitchfork Music Festival Facebook pages where contests will be presented in the forms of questions and other challenges. Winners will be chosen based on their responses to these contests. Each week, during one random hour, two pairs of tickets will be upgraded to VIP for the entire festival.

Visit www.pitchforkmusicfestival.com for more information on the 2012 festival, and to purchase tickets. Stay up on festival related news via the Pitchfork Music Festival Facebook page and Twitter.

THE 2012 PITCHFORK MUSIC FESTIVAL LINEUP:

Friday
A$AP Rocky
Willis Earl Beal
Big K.R.I.T.
Clams Casino
Dirty Projectors
Feist
Tim Hecker
Japandroids **
Lower Dens
Olivia Tremor Control
Outer Minds
Purity Ring

Saturday
The Atlas Moth
Atlas Sound
Danny Brown
Chromatics **
Cloud Nothings
Cults
Flying Lotus
Godspeed You! Black Emperor
Grimes
Hot Chip
Nicolas Jaar
Liturgy
Lotus Plaza
The Psychic Paramount
Schoolboy Q
Sleigh Bells
Wild Flag
Youth Lagoon

Sunday
A Lull
AraabMUZIK
Beach House
Chavez
Dirty Beaches
The Field
Iceage
King Krule
Kendrick Lamar
The Men
Milk Music
Thee Oh Sees
Oneohtrix Point Never
Real Estate
Ty Segall
Unknown Mortal Orchestra
Vampire Weekend