Today is a day that will go down in JUICE MAGAZINE surf skate punk rock history. SHEPARD FAIREY has chosen a photo that JUICE DAN LEVY shot of GREYSON FLETCHER as the basis for his newest limited edition print and we couldn’t be more stoked. The Juice family would like to congratulate DAN, GREYSON and SHEPARD and thank them for their dedication to the core and for their many incredible contributions to the subcultures we love. These amazing prints will be signed by SHEPARD FAIREY, GREYSON FLETCHER and JUICE DAN LEVY and feature the OBEY STAR icon and the JUICE POOLS PIPES & PUNK ROCK logo and each print comes with a digital certificate of authenticity by Verisart.
SHEPARD FAIREY announced the news of this limited edition print this morning by sharing his motivation for the project, “I made this illustration of Greyson Fletcher based on a fantastic photo at the Venice skatepark (which just turned 15) by Dan Levy of Juice Magazine. Of course, this image depicts the style and impressive height of Greyson’s frontside ollie over the hip, but more importantly, it captures the beauty of form and function in perfect harmony, represented by the symbiotic relationship between the transitions of Venice Park and Greyson’s graceful adaptation to said transitions. Greyson is an all-terrain master on a skateboard, and his fluid style is a reminder that it’s not a battle of old school vs. new school tricks (Greyson slays both), but more importantly, that every trick has that skater’s unmistakable flair and style. These prints will be signed by me, Greyson, and Dan.”
Greyson Fletcher described the collaboration, “I’m beyond stoked to be in one of Shepard Fairey’s pieces of art. He is an artistic genius! The piece came out insane! Dan nailed it on the shot and Shepard crushed it with his twist. Thanks Juice Magazine, thanks Dan, Terri and Shepard.”
“Where style matters, style stands out, which is an important factor in this collaboration. To match Greyson’s style and Shepard’s style together is monumental and iconic and I could not be more honored or excited,” said Juice Dan Levy.
Juice Dan detailed the levity of the occasion, “Today marks a creative milestone in my journey as a skateboarder as a collaboration with globally recognized artist Shepard Fairey and one of skateboarding’s most stylish and amazing humans Greyson Fletcher is announced. When I first started at Juice in 1998, one of the first people I met, rolling around at night in the streets of NYC, was Shepard Fairey as he was wheat pasting up Andre the Giant posters in Manhattan. As skateboarders, we use the streets as our canvas and, from that day on, seeing OBEY art expand around the world, spreading in the avenues all over the map, reminding us of the universal spirit of artistic expression, is something that is not lost on us as artists and skaters. Shepard has been able to expand the narrative the way only a skateboarder can by putting in the work to serve the greater populace by generating a spark that starts conversations that matter. I feel lucky to have the opportunity to be part of Juice Magazine and do the work to serve our communities by honoring the conversations of our cultures. This piece is personal on a lot of levels and I am grateful to have the chance to contribute to the conversation and am honored to share this print with the world.”
Juice Magazine is thrilled to announce a unique opportunity to get one of these awesome print before its official release at https://store.obeygiant.com. From 5-9pm on Wednesday, November 13, 2024, at The Waterfront at 205 Ocean Front Walk, Venice, CA 90291, a limited number of prints will be available to purchase for $75 each (plus tax bringing the total to $82.13 per print) at the Juice Movie Night celebrating the Juice Magazine 31 Year Anniversary and a sneak preview screening of a Juice Movie in the works. The remainder of the Shepard X Greyson X Dan prints will be for sale on ObeyGiant.com on Thursday, November 14th @ 10 AM PDT, on a first come first serve, with a limit of 1 per customer/household.
🎥: Chris Gregson @tweestopher courtesy of @arborskateboards
PRINT DETAILS:
Greyson Fletcher- The Harmony of Form and Style. 18 x 24 inches. Screen print on thick cream Speckletone paper. Signed by Shepard Fairey, Greyson Fletcher and Dan Levy. Numbered edition of 500. Comes with a Digital Certificate of Authenticity provided by Verisart. $75. Available on Thursday, November 14th @ 10 AM PDT at https://store.obeygiant.com. Max order: 1 per customer/household. International customers are responsible for import fees due upon delivery (Except UK orders under $160). ALL SALES FINAL.
Juice Dan Levy added his thoughts on collaborating with Greyson and Shepard…
Shepard Fairey is a globally recognized, iconic artist and activist, and has earned massive worldwide respect for the art he has given to the world. Shepard has a lot of love for our cultures and it’s a true honor to have been included in his body of work. There are so many iconic prints that Shepard has created and this one is really impressive with his signature shading and shadowing of the Venice Skatepark snake run and the apocalyptic color palette in the sky. Working with Shepard is always an awesome experience and I truly appreciate all of the art that he creates.
Another fact that makes this project so special is that Greyson Fletcher is one of only a few contemporary skaters ever featured in a Shepard Fairey print, joining the likes of Keith Hufnagel (R.I.P.) and Dogtown OGs like Tony Alva and Jim Muir, which is a huge recognition of Greyson’ extraordinary style.
As most Juice readers already know, Greyson Fletcher is a name synonymous with style, legacy and rebellion. He lives and breathes a lifestyle filled with art, skate and surf and excels at all. His skateboarding and surfing continues to defy boundaries, push limits and expand the imagination as well as reality. His birthright in “Surfing’s First Family’ is absolute and his search for good waves is a daily endeavor. Greyson paints urethane melting lines in full pipes, pools and parks, challenging the possibilities of the terrain with his one of a kind brutally smooth style.”
It seems crucial to add that, we consider all of the Fletchers family and, when it comes to the the Fletcher family legacy, mere words don’t suffice. Following a successful show with the Fletchers at the Gagosian in New York City in 2019, celebrating the Rizzoli book “Fletcher: A Lifetime In Surf”, written by Dibi Fletcher, the Gagosian said, “The legendary Fletcher family has been an institution and guiding presence in surf and skate culture for decades…”
WEDNESDAY, NOVEMBER 13TH is not only Juice Movie night, it’s a celebration and release of a once-in-a-lifetime collaboration with Shepard Fairey, Greyson Fletcher, Juice Dan Levy and Juice Magazine, featuring the Venice Skatepark. Iconic is the best way to describe Greyson’s skating, Shepard’s world renowned illustrations and the Venice Skatepark. Available on Nov 14th at obeygiant.com, a very limited number of the prints will be available for purchase at Juice Movie Night on Nov 13th on a first come first serve basis. Greyson Fletcher will be on hand, with Juice Dan Levy at The Waterfront so drop in and get your own copy of this amazing collectable tribute to one of skateboarding’s most recognizable skateparks in the world.
Juice Talks Q&A hosted by Dan Levy will feature Greyson Fletcher and more special guests.
JUICE MOVIE NIGHT SCHEDULE FOR NOVEMBER 13, 2024:
5:00PM – 9:00PM – Juice State of Skate Exhibit, & Surf Skate Raffle & Silent Auction.
7:30PM – Juice Talks hosted by Dan Levy with Greyson Fletcher and more special guests.
8:00PM – “JUICE MOVIE” Screening
DATE: Wednesday, November 13, 2024, 5:00pm-9:00pm
LOCATION: The Waterfront Venice, 205 Ocean Front Walk, Venice, CA 90291
RSVP to juicemagazineusa@gmail.com.
Thanks to JUICE MOVIE NIGHT event partners: Shepard Fairey @obeygiant, Vibes Snacks @vibessnacks, Vans @Vans, California Locos @californialocos, Arbor @arborskateboards, Hosoi Skateboards@hosoiskateboards, The Waterfront Venice @thewaterfrontvenice, Starlite Cinemas @starlitecinemas and Juice Talks host Dan Levy @JuiceDan.
The Juice Surf Skate Punk Rock Raffle will give away great prizes thanks to Shepard Fairey, Obey Giant, Vibes Snacks, Carver, Arbor, Powell Peralta, Bones Wheels, Bones Bearings, Vans, California Locos, Errandboy, Suicidal Tendencies, Sector 9 and Juice.
The State of Skate Silent Auction is a display of skateboards and prints showcasing surf skate art, and will feature work by VCJ, Rick Griffin, C.R. Stecyk III, Shepard Fairey, Wes Humpston, Steve Olson, Eric Dressen, Greyson Fletcher, Christian Hosoi, Willy Sions, Jamie O’Brien, California Locos, Arbor, Carver, Dogtown Skates, Sector 9, Strangelove, Powell Peralta and many more, including rare collectibles from the Juice archives, so join us in honoring the spirit of skate culture where many skateboarding stories began.
RSVP to juicemagazineusa@gmail.com.
ABOUT DAN LEVY:
Based in the heart of Venice Beach, California, Dan Levy lives and breathes skateboarding, music and art, serving these communities through his photography and writing as Creative Director and Managing Editor of Juice Magazine. Dan was one of the key advocates in getting the world famous Venice Beach Skatepark built, which has become one of the most photographed and skated parks in the world. The majority of Dan’s photos are seen in Juice Magazine, and he has also been published in Rolling Stone, Surfers Journal, TransWorld Skateboarding and Vice. Dan’s photos and filming were also featured in the Made In Venice documentary about the fight for the Venice Skatepark, and his commercial work includes Bones Wheels, Gullwing Trucks, Z-Flex, Black Flys, Anaheim Skateboards, Juice and Zephyr ads. Dan’s photographs, including a rare shot of Zack De La Rocha, were featured in a book entitled Somos Locos published by the California Locos and the Manhattan Beach Art Center. Dan’s photo of Greyson Fletcher made the cover of Juice Magazine’s 20 Year Anniversary issue celebrating Greyson and the extensive Fletcher family of surfing and skating royalty. In 2022, Dan partnered with The Waterfront Venice to present a show of his work with a focus on Venice, California. In 2024, Dan’s photo of Jeff Grosso graced the cover of the Juice Magazine 30 Year Anniversary edition. Dan has a contagious, positive energy and his photographs are always filled with one of a kind, unique memories.
ABOUT OBEY GIANT:
Obey Giant – The Art of Shepard Fairey AKA Andre the Giant Has a Posse is a street art project by artist and skateboarder Shepard Fairey who has been manufacturing Quality Dissent Since 1989… The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation. The first aim of phenomenology is to reawaken a sense of wonder about one’s environment. The Obey sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings.
ABOUT JUICE MAGAZINE:
Since 1993, Juice Magazine has been dedicated to the core of skateboarding, surfing and punk rock with a focus on in-depth interviews by the icons of skate, surf and punk rock culture. The Juice Magazine crew includes a line-up of surf and skate legends, and the honest approach of their stories and photos make Juice Magazine more than just a magazine. Juice Magazine is committed to giving credit to the true pioneers and innovators of skateboarding, surfing and music and keeping it punk. For more information, please visit juicemagazine.com.
JUICE MOVIE NIGHT EVENT PARTNERS:
ABOUT VIBES:
Vibes set out to reinvent snacking by creating the most delicious on-the-go flavorful and fruity and sour stars reflecting the ethos of Venice Beach. A snack with not only bold flavors and just the right consistency, but with thoughtful additional ingredients that are good for your mind, body, and soul. Vibes is a snack that not only gives you more, but is better for you! Gluten Free, Vegan, Low Sugar, and Non GMO. Vibes added Amla Fruit, Elderberry, and Ashwangada, to enhance its fruity and sour snacks, with a variety of flavors. Finally, and importantly, with love for our planet, and marine life, Vibes is proud to partner with and support the great work of the Hawaii Wildlife Fund. For more information, please visit https://lovethevibes.com.
About Vans:
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans®authentic collections are sold through a network of subsidiaries, distributors and international offices. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture. Learn more about Vans at Vans.com.
ABOUT ARBOR:
Since 1995, Arbor’s mission has been simple and unchanged; blend innovative construction, with aspects of traditional craftsmanship, and a steadfast commitment to sustainable materials and methods. Arbor sees this as the best way to deliver the performance and quality required for pursuing snowboarding, skateboarding, and the good times that happen along the way. Arbor is proud to highlight athletes and artists who support this approach and contribute so significantly to Arbor’s efforts. This mindful, collective style ensures the planet is always considered as Arbor develops unique products for chasing life’s great lines. For more information, please visit https://www.arborcollective.com
ABOUT CALIFORNIA LOCOS:
California Locos was founded in 2011 by LA artist Dave Tourjé when he called upon his best friends in art Chaz Bojórquez, John Van Hamersveld, Norton Wisdom and Gary Wong to form the multicultural group that reflected the LA subcultures of surf, skate, rock, graffiti, punk and fine art. Individually, these visual art pioneers are known for distinct and influential works of art that synthesize high and low art standards and blur the boundaries between fine art, street, and life. To keep up with the California Locos, connect with the brand at CaliforniaLocos.com and on Instagram: @californialocos.
ABOUT CARVER:
Carver has always been about surfing, and of capturing that joyous feeling of flow on a skateboard. The original since 1996, Carver has led the modern surfskate movement forward with its innovative truck systems, like the dual-axis C7 for a smooth and flowing ride, the reverse-kingpin CX for a quick and snappy ride, or the lower, lighter C5 for tricks and parks. And with a variety of surf-inspired shapes and concaves, along with our fast and grippy Roundhouse wheels, Carver delivers speed, power and flow so you can truly ‘Surf your Skate’.
ABOUT POWELL PERALTA:
The Powell Peralta ethos is to build the best skateboard products possible and keep skateboarding FUN. Powell Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978. The company rose to prominence in the 1980s with its Bones Brigade, a team featuring the era’s top competitors. High-quality innovative products are the foundation of Powell-Peralta’s success. For more, go to https://powell-peralta.com
ABOUT BONES WHEELS:
BONES WHEELS is revolutionizing quality urethanes that help evolutionize the future of skateboarding. Quality skateboard products made in Santa Barbara California since 1977. BONES WHEELS offers the best combination of product performance, durability, quality, and customer service available. For more info, please visit https://bones.com
ABOUT BONES BEARINGS:
Bones Swiss Skateboard Bearings have the best reputation in the skateboard industry and have had this honor since 1981, due to their performance and quality. Skaters who use Bones Swiss do so because they want the very best equipment they can get and know the difference between ordinary and exceptional. For more info, please go to https://bonesbearings.com
ABOUT THE WATERFRONT:
The Waterfront sits at the base of where the Pacific Ocean Park Pier (POP) once existed, a place of legend where a young group of surf skaters launched the Dogtown & Z-Boys aesthetic. The Waterfront features beautiful views of the Pacific Ocean, from the world-famous Venice Beach boardwalk, and offers California cuisine with carefully selected seasonal local produce and curated beverage menus. Get Waterfront reservations at https://www.thewaterfrontvenice.com
