Juice will be honoring the Fletcher family, and showing an encore screening of Herbie Fletcher’s movie, Wave Warriors IV, presented by Astrodeck and Nalu Films, along with hosting a book signing of “Fletcher: A Lifetime in Surf”, at The Waterfront in Venice, California, on Wednesday, August 28th.
Christian Hosoi and Juice Dan Levy will host Juice Talks and the evening’s special guests include Dibi Fletcher, Herbie Fletcher, Christian Fletcher and Greyson Fletcher and more, and a tribute to Dibi’s dad, “The Godfather of the Surf Industry”, legendary Dana Point Mafia waterman, Walter Hoffman, R.I.P.
Juice is also thrilled to present a screening of Nathan Fletcher’s new show brought to you by Nalu TV. Nathan Fletcher “Live and Direct” Episode 1, which features Nate’s interview with Kelly Slater.
RSVP to juicemagazineusa@gmail.com.
WAVE WARRIORS IV: “On The Loose” – a Herbie Fletcher Movie – features solid power surfing shot in the epic ’88/’89 North Shore season starring Martin “Pottz” Potter, Tom Carroll, Matt “Archy” Archbold, Sunny Garcia, Kelly Slater, Tom Curren, Johnny-Boy Gomes, Dane Kealoha, Laird Hamilton, Christian Fletcher, Derek Ho, Michael Ho, Wes Laine, Matt Kechle, Perry Dane, Mike Latronic, Jeff Novak, Akila Aipa, Doug Silva, John Parmenter, Chris Menzie and more.
Released in 1989, Wave Warriors IV was produced and directed by Herbie Fletcher, and written, filmed, and edited by Brian Bleak, and narrated by Sam George, with Water Cinematography by Stephen Spaulding. Nalu Films and Fletcher Films are pleased to announce that all five Wave Warriors films have been digitally remastered and are now streaming on Nalu TV.
As Herbie said, upon the original release of Wave Warrior IV, “I’m out in the water every day and I see what’s happening in capturing that on film. I didn’t set out to make some sort of political statement or timeless portrait. Wave Warriors 4 is more like an abstract painting involving the senses. Experience it. Escape into it, but don’t turn away if you don’t want to be a part of what’s happening right now. If you’re expecting the same old thing in a bright new package, forget Wave Warriors IV. I if you have any preconceived notions about what a surf film should be, this movie is not for you. It’s simply an hour of pure entertainment. Aimed at the kids out there who are plugged directly into the energy, and at the kid in all of us who dreams of riding with them. Dream it then do it.”
This special Wave Warriors screening will celebrate Herbie Fletcher as ‘a pioneer of contemporary surf verité cinema’, as C.R. Stecyk III so aptly described him. Herbie’s accomplishments have filled books, magazines and screens and also include him becoming one of the first professional surfers and “creator of the original Astrodeck traction decks as well as the first kicktail pads for surf craft; an inaugurator of post modern longboarding; the introducer of tow in surfing,” and “trailblazing clay-wheeled skateboard original swimming pool rider”, as C.R.S. stated so eloquently in the “Fletcher: A Lifetime in Surf” book.
Juice Film Night will also feature Nathan Fletcher “Live and Direct” Episode 1 Part 3 – “The Champions Journey” featuring an in-depth interview with Kelly Slater, produced by Nalu TV.
The night’s festivities will kick off with a “Fletcher: A Lifetime in Surf” Book Signing, to honor Dibi Fletcher as an author and Fletcher family matriarch, as well as ‘the first female CEO of boardsports’, as Stecyk wrote of Dibi in the “Family Fletcher” essay in this excellent book.
Rizzoli’s description of the “Fletcher: A Lifetime in Surf” book states, “Through fifty years of epic stories, art, and personal ephemera, The Fletcher Family spans surfing’s golden era to the present day, when bathing-suit model Dibi and competitive surfer Herbie met, to raising talented Christian and Nathan on boards and waves, to passing the torch to their skating-phenom grandson, Greyson. Herbie Fletcher is a surfing legend. Fletcher and his sons, Christian and Nathan, made a habit of doing things exceptionally well and in their own way before they became the norm…”
The book penned by Deborah Charlton Hoffman Fletcher A.K.A. our dear friend “Dibi“, also inherently pays tribute to Dibi’s sister, Joyce Hoffman, and her dad, Walter Hoffman, and uncle Phillip “Flippy” Hoffman, and includes brilliant essays by Dibi, Gerry Lopez, Julian Schnabel, Beastie Boy Mike Diamond, Barry McGee, Robert Trujillo, Steve Van Doren, Kelly Slater, C.R. Stecyk III and more.
Get your copy of this fantastic book here and bring it to the August 28th event for Dibi and the Fletcher family to sign, as we will have a limited supply on location.
Thanks to event sponsors: Shepard Fairey @obeygiant, Vibes Snacks @vibessnacks, Vans @Vans and Zig-Zag @zigzagworld, California Locos @californialocos, Black Flys Eyewear @blackflyseyewear and Arbor @arborskateboards.
Thanks to event partners: The Waterfront Venice @thewaterfrontvenice and Starlite Cinemas @starlitecinemas and DJ BGMX Kevin Earl Taylor @kevinearltaylor and Juice Talks host Dan Levy @JuiceDan.
The Juice State of Skate is a display of skateboards and a silent auction showcasing surf skate art, and will feature art by Shepard Fairey, Rick Griffin, Jeff Ho, Jim Muir, VCJ, Wes Humpston, Tim Jackson, Errandboy, Chris Auk, Sean Cliver, Marc Vercelli, Jason Brown, Christian Hosoi and more, so please join us in honoring the spirit of skate culture where many of the stories of skateboarding began.
The Surf Skate Monster Raffle will give away a mountain of great prizes thanks to Shepard Fairey, Dogtown Skateboards, Vibes Snacks, Zig-Zag, Carver Skateboards, Arbor Skateboards, Powell Peralta, Bones Wheels, Vans, California Locos, Zephyr, Classic Sk8s, Errandboy, Obey, Bones Bearings, Bones Brigade, Suicidal Tendencies, Black Flys Eyewear and Juice.
JUICE will be setting up the JUICE PUNK ROCK SKATE POP UP SHOP where you will find rare collectible issues of Juice Magazine and Juice limited edition zines, as well as complimentary Juice stickers made by Graphics Lab.
Don’t forget to bring your dough for the ‘burger and a beer’ special and the best raffle in town. We look forward to seeing you, Wednesday Aug 28th, from 6-10pm, at The Waterfront in Venice, California.
RSVP to juicemagazineusa@gmail.com.
SCHEDULE:
6:00PM-7:00PM – “Fletcher: A Lifetime in Surf” Book Signing.
7:15PM – Juice Talks with the Fletcher Family hosted by Dan Levy and Christian Hosoi.
7:45PM – Wave Warriors IV Movie Screening
9:30 PM – Nathan Fletcher: Live and Direct with Kelly Slater Screening
6:00PM – 10:00PM – Juice State of Skate Exhibit, & Surf Skate Monster Raffle & Silent Auction.
DATE: Wednesday, August 28, 2024
LOCATION: The Waterfront Venice, 205 Ocean Front Walk, Venice, CA 90291
ABOUT JUICE MAGAZINE:
Since 1993, Juice Magazine has been dedicated to the core of skateboarding, surfing and punk rock with a focus on in-depth interviews by the icons of skate, surf and punk rock culture. The Juice Magazine crew includes a line-up of surf and skate legends, and the honest approach of their stories and photos make Juice Magazine more than just a magazine. Juice Magazine is committed to giving credit to the true pioneers and innovators of skateboarding, surfing and music and keeping it punk. For more information, please visit juicemagazine.com.
ABOUT NALU TV:
Streaming surfing, bodyboarding and snowboarding films. Showcasing the creative work of filmmakers. Remastering classic movies and creating new content with a massive archive of historical films, footage and photographs… Nalu TV stream 100+ movies… Searching For Tom Curren… Wave Warriors + 30 Fletcher Films… Nathan Fletcher: Live and Direct… For more info, please visit: https://nalu.tv
ABOUT VIBES:
Vibes set out to reinvent snacking by creating the most delicious on-the-go flavorful and fruity and sour stars reflecting the ethos of Venice Beach. A snack with not only bold flavors and just the right consistency, but with thoughtful additional ingredients that are good for your mind, body, and soul. Vibes is a snack that not only gives you more, but is better for you! Gluten Free, Vegan, Low Sugar, and Non GMO. Vibes added Amla Fruit, Elderberry, and Ashwangada, to enhance its fruity and sour snacks, with a variety of new flavors coming very soon. Finally, and importantly, with love for our planet, and marine life, Vibes is proud to partner with and support the great work of the Hawaii Wildlife Fund. For more information, please visit https://lovethevibes.com.
ABOUT ZIG-ZAG:
The company was founded in 1879 by Maurice and Jacques Braunstein. Based in Paris, in 1882 the company built the Papeterie de Gassicourt, near the town of Mantes-la-Jolie. In 1894, they invented the process of “interleaving” rolling papers. They called their papers Zig-Zag after the zigzag alternating packaging process. In 1900, Zig-Zag was awarded a gold medal at the Universal Exposition in Paris. Now the Zig-Zag Vintage Apparel Collection honors its heritage, drawing inspiration from the historic artwork featured in its booklets and ads. It includes styles influenced by the famous “Boris”, the Zig-Zag man. In the next ten years, Zig-Zag is aiming to be 100% carbon neutral through initiatives in partnership with One Tree Planted, where they are working to plant a tree for every online order over $15 they receive at https://zigzag.com.
ABOUT VANS:
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans®authentic collections are sold through a network of subsidiaries, distributors and international offices. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture. Learn more about Vans at Vans.com.
ABOUT OBEY GIANT:
Obey Giant – The Art of Shepard Fairey AKA Andre the Giant Has a Posse. A street art project and an experiment in phenomenology by artist and skateboarder Shepard Fairey. Manufacturing Quality Dissent Since 1989… The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation. The first aim of phenomenology is to reawaken a sense of wonder about one’s environment. The obey sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings.
ABOUT ARBOR:
Since 1995, Arbor’s mission has been simple and unchanged; blend innovative construction, with aspects of traditional craftsmanship, and a steadfast commitment to sustainable materials and methods. Arbor sees this as the best way to deliver the performance and quality required for pursuing snowboarding, skateboarding, and the good times that happen along the way. Arbor is proud to highlight athletes and artists who support this approach and contribute so significantly to Arbor’s efforts. This mindful, collective style ensures the planet is always considered as Arbor develops unique products for chasing life’s great lines. For more information, please visit https://www.arborcollective.com
ABOUT BLACK FLYS:
In 1991 Black Flys was born in the midst of a thriving West Coast culture. Built on sun, skate, & surf; Black Flys has been forefront in a worldwide underground. Good times and great sunglasses – roaming the beaches by day, or wandering the clubs at night is where you will find us. A true California original, Black Flys takes a lot of pride in the quality of its sunglasses. You’ll find no plastic hinges to keep costs down, or crap lenses to save a penny. All of our frames are made from high quality materials, our lenses exceed UV standards, and Black Flys style is uncompromising. Fly to Live; Live to Fly. For more information, please visit: https://flys.com
ABOUT CALIFORNIA LOCOS:
California Locos was founded in 2011 by LA artist Dave Tourjé when he called upon his best friends in art Chaz Bojórquez, John Van Hamersveld, Norton Wisdom and Gary Wong to form the multicultural group that reflected the LA subcultures of surf, skate, rock, graffiti, punk and fine art. Individually, these visual art pioneers are known for distinct and influential works of art that synthesize high and low art standards and blur the boundaries between fine art, street, and life. To keep up with the California Locos, connect with the brand at CaliforniaLocos.com and on Instagram: @californialocos.
ABOUT THE WATERFRONT:
The Waterfront sits at the base of where the Pacific Ocean Park Pier (POP) once existed, a place of legend where a young group of surf skaters launched the Dogtown & Z-Boys aesthetic. The Waterfront features beautiful views of the Pacific Ocean, from the world-famous Venice Beach boardwalk, and offers California cuisine with carefully selected seasonal local produce and curated beverage menus. Get Waterfront reservations at https://www.thewaterfrontvenice.com
