{"id":95242,"date":"2023-10-27T18:19:00","date_gmt":"2023-10-28T01:19:00","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=95242"},"modified":"2024-01-02T08:54:14","modified_gmt":"2024-01-02T16:54:14","slug":"strauss-rocks-venice-with-muckrock-and-ottto","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/strauss-rocks-venice-with-muckrock-and-ottto\/","title":{"rendered":"Strauss Rocks Venice with MuckRock and Ottto"},"content":{"rendered":"\n

STRAUSS<\/strong> has arrived in Venice with style and panache at the launch of its new LA flagship store. Opening night was a legendary gathering of Venice community with heavyweights OTTTO<\/strong> and MUCKROCK<\/strong> teaming up for a celebration of creativity on the historical streets of the 90291. <\/p>\n\n\n\n

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OTTTO slayed at STRAUSS LA. Photo by Edgar Barradas<\/figcaption><\/figure>\n\n\n\n

It was a party like no other as OTTTO<\/strong> ignited the vibe with an electrifying performance, while JULES MUCK <\/strong>painted live, giving lucky attendees one-of-a-kind apparel to remember this historical night. STRAUSS<\/strong> is a family-owned business and the Westside family rolled deep to welcome them to the neighborhood. <\/p>\n\n\n\n

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Triko Chavez of OTTTO rocks a STRAUSS MUCKROCK custom hand-painted T. Photo by Edgar Barradas<\/figcaption><\/figure>\n\n\n\n

STRAUSS LA<\/strong> opened its doors, October 26th, with world-class hospitality, including a beer garden with complimentary Karl Strauss beer, a German food truck called Berlin with delicious brats, along with an excellent soundtrack provided by local Venice DJs, all while the Strauss family threw open the shop doors to showcase the outstanding workwear that has made STRAUSS a household name in Europe. <\/p>\n\n\n\n

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MuckRock painting live. Photo courtesy Engelbert Strauss Inc<\/figcaption><\/figure>\n\n\n\n

Much like Venice visionary Abbot Kinney who made his way from New Jersey to the then blue collar oil town of Venice, STRAUSS<\/strong> has landed from Germany to bring a new flair to workwear for those who can put quality to the test like no other. <\/p>\n\n\n\n

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Henning Strauss Ribbon Cutting. Photo courtesy Engelbert Strauss Inc<\/figcaption><\/figure>\n\n\n\n

The STRAUSS<\/strong> X CALIFORNIA connection is decades in the formation. HENNING STRAUSS<\/strong>, President of Engelbert Strauss Inc, attended Pepperdine in Malibu in the 90\u2019s and fell in love with Southern California, which was perhaps a premonition to bringing his family’s legacy to Venice. <\/p>\n\n\n\n

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STRAUSS LA Store Interior. Photo courtesy Engelbert Strauss Inc<\/figcaption><\/figure>\n\n\n\n
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“WELCOME TO THE GRAND OPENING OF OUR VERY FIRST LOCATION IN THE UNITED STATES.<\/strong>“<\/h2>\n\n\n\n

<\/p>\n\u2013 HENNING STRAUSS<\/strong><\/cite><\/blockquote>\n\n\n\n

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STRAUSS LA. Photo by Terri Craft \u00a9 Juice Magazine<\/figcaption><\/figure>\n\n\n\n

Formed in 1948, STRAUSS<\/strong> has “work” ensconced in its DNA as it began by providing durable high quality equipment to the working class with unwavering commitment to making products that last. After decades of success, STRAUSS<\/strong> expanded into textiles, making some of the most functional and high quality work wear available anywhere in the world, with an unbelievably affordable price point. <\/p>\n\n\n\n

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