{"id":81380,"date":"2021-04-28T10:28:02","date_gmt":"2021-04-28T17:28:02","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=81380"},"modified":"2021-07-07T14:54:48","modified_gmt":"2021-07-07T21:54:48","slug":"loveletter-to-jeff-grosso","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/loveletter-to-jeff-grosso\/","title":{"rendered":"Loveletter to Jeff Grosso"},"content":{"rendered":"\n<p>We miss Jeff Grosso. It&#8217;s been a year since Jeff passed, so Grosso&#8217;s long time Loveletters co-creators, Buddy Nichols and Rick Charnoski of Six Stair Productions, put together this special birthday episode to celebrate his life and all he did to uplift skateboarding and its community&#8230; Grosso Forever!<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Grosso Forever: Loveletter to Jeff Grosso | SKATE | VANS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CP1Q-S8SEg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Vans Honors the Life of Jeff Grosso with New&nbsp;Grosso Forever Collection &amp; Love Letters Episode<\/strong>&#8230;<\/p>\n\n\n\n<p>PRESS RELEASE:<\/p>\n\n\n\n<p>To pay tribute to skate legend, historian and beloved Vans family member Jeff Grosso, and to mark his birthday,&nbsp;Vans is proud to announce a new&nbsp;<em>Love Letters To Skateboarding&nbsp;<\/em>episode solely featuring Jeff, complimented by the Grosso Forever collection.&nbsp;<\/p>\n\n\n\n<p>Vans\u2019&nbsp;<a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fyoutu.be%2FCP1Q-S8SEg0&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676404288%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=E8OzuftfHPilPTPx0apCCnQKB4bmUmVyxby6G82fZrw%3D&amp;reserved=0\">special birthday episode of&nbsp;<em>Love Letters to Skateboarding<\/em><\/a><em>&nbsp;<\/em>celebrates Jeff\u2019s life, in his own words, and illustrates Jeff\u2019s raw, authentic and opinionated take on skateboarding that was captured during a decade of filming the series.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"614\" height=\"672\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-614x672.jpg\" alt=\"\" class=\"wp-image-81387\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-614x672.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-600x657.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-274x300.jpg 274w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-768x841.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002-1403x1536.jpg 1403w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image002.jpg 1827w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>To honor Jeff\u2019s legacy, the Grosso Forever Collection leads with the Skate Sk8-Hi, featuring reissued colorways from important moments in his career. Supporting the shoe&nbsp;is an offering of special-edition Grosso Forever apparel showcasing artwork from two of Jeff\u2019s longtime friends, Bryce Kanights and John Lucero, with royalties directed to Jeff\u2019s son Oliver and his family.&nbsp;<\/p>\n\n\n\n<p>Jeff\u2019s genuine love for skateboarding shined through in everything he said and did, and his support for the community\u2013especially the up-and-coming generations\u2014came from a true belief that skateboarding belonged to the kids. Gaining notoriety in the 1980\u2019s within the competitive scene, he quickly became one of the most recognizable faces in skateboarding with the onset of skate videos that highlighted his skill along with his sardonic wit and audaciousness. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"710\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1-614x710.jpg\" alt=\"\" class=\"wp-image-81390\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1-614x710.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1-600x693.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1-260x300.jpg 260w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1-768x887.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS-1.jpg 1324w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>One of Jeff\u2019s favorite photos of himself skating: Bryce Knights\u2019 photo \u201cSadder than a Funeral,\u201d&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>Jeff was known for entertaining the masses with his self-deprecating humor and antagonistic spirit. In the span of his influence on the sport, however, Jeff became the unofficial skate historian, helping to create ten years of Vans\u2019&nbsp;<em>Love Letters to Skateboarding<\/em>&nbsp;with his unique and raw commentary on the industry. The compilation will continue to serve as an encyclopedia of everything skateboarding holds dear, and a reminder of Jeff\u2019s lasting impact on the sport despite his untimely departure in March 2020.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"347\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-614x347.jpg\" alt=\"\" class=\"wp-image-81382\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-614x347.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-600x339.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-300x169.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-768x434.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004-1536x867.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image004.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>Jeff wore Vans for 50 years, and the Grosso Forever Skate Sk8-Hi features iconic designs that he sported during two formative moments in his early career. In a memorable introduction to the skateboarding world\u2014Powel Peralta\u2019s 1985 video&nbsp;<em>Future Primitive<\/em>\u2014Jeff wore the red\/black Checkerboard Sk8-Hi. An image of him in the shoes made its way to Thrasher\u2019s June 2020 cover.&nbsp;<\/p>\n\n\n\n<p>The second re-issue, a black\/palms colorway, feature the asymmetrical palms-inspired Sk8-Hi colorway Jeff was wearing in 1988\u2019s Santa Cruz\/Hosoi Rockets ads, as well as several editorials during the time period.&nbsp;<\/p>\n\n\n\n<p>Beyond the historically correct prints and foxing artwork, the Grosso Forever Skate Sk8-Hi features an upper pattern with OG details, like a curved collar shape and stitching. The shoe boasts DURACAP reinforcement, as well as PopCush for premium comfort.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"585\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-614x585.jpg\" alt=\"\" class=\"wp-image-81385\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-614x585.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-600x572.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-300x286.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-768x732.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1-1536x1463.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image005-1.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>Supporting the footwear is an apparel pack, led by the Grosso Forever Pocket T-Shirt with back graphics highlighting one of Jeff\u2019s favorite photos of himself skating: Bryce Knights\u2019 photo \u201cSadder than a Funeral,\u201d which was featured in Thrasher Magazine\u2019s November 1985 issue.&nbsp; Together with a LS tee and black trucker hat, the collection brings together Grosso Forever artwork by longtime friend and skateboarding icon John Lucero, as well an inspirational quote from Grosso himself.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"555\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-614x555.jpg\" alt=\"\" class=\"wp-image-81384\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-614x555.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-600x542.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-300x271.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-768x694.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006-1536x1388.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/image006.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>\u201cIt\u2019s you, your skateboard, and the world. So go out and make it your own.\u201d&nbsp;<\/p>\n\n\n\n<p>\u2013 Jeff Grosso<\/p>\n\n\n\n<p>The Grosso Forever Collection is now available at Vans Skateboarding retailers and&nbsp;<a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.vans.com%2Fskate&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676404288%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=HYHFnm1KDyU%2BbT85bfAQG0QXgY%2BDZQxi4dITvGT81JM%3D&amp;reserved=0\">Vans.com\/Skate<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>About Vans<\/em><\/strong><\/p>\n\n\n\n<p><em>Vans<sup>\u00ae<\/sup><\/em>, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand.&nbsp;<em>Vans<sup>\u00ae<\/sup>&nbsp;<\/em>authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices.&nbsp;<em>Vans<sup>\u00ae<\/sup><\/em>&nbsp;has over 2,000 retail locations globally including owned, concession and partnership doors. The&nbsp;<em>Vans<sup>\u00ae<\/sup><\/em>&nbsp;brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as&nbsp;<em>Vans Checkerboard Day<\/em>,&nbsp;<em>Vans Park Series<\/em>,&nbsp;<em>Vans Triple Crown of Surfing<sup>\u00ae<\/sup><\/em>,&nbsp;<em>Vans Custom Culture<\/em>, and&nbsp;<em>Vans\u2019<\/em>cultural hub and international music venue,&nbsp;<em>House of Vans<\/em>.<\/p>\n\n\n\n<p><strong>Vans, \u201cOff The Wall\u201d Since \u201966<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.vans.com%2Fskate&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676414285%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=biJ4VrwtaUsaQxlI%2Bj9By2emQ7%2B1%2BTu%2BmyiihwASZ3o%3D&amp;reserved=0\"><strong><em>vans.com\/skate<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.youtube.com%2Fvans&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676414285%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=9GSA9kLGb9zgyoz%2FqUOkVegPT5XvDqMSPbqFY0ZhL6c%3D&amp;reserved=0\"><strong><em>youtube.com\/vans<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.facebook.com%2Fvans&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676424276%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=%2B%2FSZX5EpxUGlRC4cNt4okFLoHiWKmH3EW4uPxzWN79Y%3D&amp;reserved=0\"><strong><em>facebook.com\/vans<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.instagram.com%2Fvansskate&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676424276%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=%2F5KqknUSjrPhT8cZ4iKf8uMkoHm5Kr2wJWjz2knIJKI%3D&amp;reserved=0\"><strong><em>Instagram.com\/vansskate<\/em><\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.twitter.com%2Fvansskate&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7Cc169b3a45a6e48a1c70208d90a5ed092%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637552224676434264%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=a%2BYtwBVAzgfq7NMmUvGc918mC4cvfBGko067X5c%2BoBc%3D&amp;reserved=0\"><strong><em>twitter.com\/vansskate<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We miss Jeff Grosso. It&#8217;s been a year since Jeff passed, so Grosso&#8217;s long time Loveletters co-creators, Buddy Nichols and Rick Charnoski of Six Stair Productions, put together this special birthday episode to celebrate his life and all he did to uplift skateboarding and its community&#8230; Grosso Forever! Vans Honors the Life of Jeff Grosso [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":81388,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4041],"tags":[],"class_list":["post-81380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skate-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2021\/04\/GROSSO-BRYCEKANIGHTS.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/81380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=81380"}],"version-history":[{"count":4,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/81380\/revisions"}],"predecessor-version":[{"id":82305,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/81380\/revisions\/82305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/81388"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=81380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=81380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=81380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}