{"id":79971,"date":"2020-11-05T16:35:11","date_gmt":"2020-11-06T00:35:11","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=79971"},"modified":"2022-07-04T14:28:12","modified_gmt":"2022-07-04T21:28:12","slug":"vans-customade-by-cher-strauberry","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/vans-customade-by-cher-strauberry\/","title":{"rendered":"Vans Customade by Cher Strauberry"},"content":{"rendered":"\n<p>Vans Press Release:<\/p>\n\n\n\n<p>Over the last year, Vans skate team rider, Cher Strauberry, has broken boundaries and established her place within the global skate community. Cher\u2019s unique flair on and off of a skateboard is an authentic representation of who she is. To celebrate Cher\u2019s creativity, Vans partners with Cher to design her own\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=ys8q03rGXLo&amp;feature=emb_title\">Customade by Cher Strauberry<\/a>\u00a0footwear assortment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img fetchpriority=\"high\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-614x409.jpg\" alt=\"\" class=\"wp-image-79976\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4-1536x1024.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_4.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>Cher has meticulously designed an expressive range of Vans that incorporates her love of punk music, the title of her new zine \u201cDiddley Squat\u201d and lots of black and pink. \u201c\u2026My nails are almost always black and pink! My inspiration for my custom shoes comes from my manicure,\u201d Cher exclaims. Cher\u2019s openness about the struggles that she has endured and her ability to overcome adversity has elevated her role as an LGBTQ+ figure in skateboarding. Cher\u2019s deeply personal insights in&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=kqD4xfNwd6k&amp;t=882s\">Vans\u2019 Loveletters to LGBTQ+<\/a>&nbsp;coupled with her outstanding skateboarding showcases her unparalleled personality.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"614\" height=\"407\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-614x407.jpg\" alt=\"\" class=\"wp-image-79972\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-614x407.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-600x398.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-300x199.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-768x509.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001-1536x1018.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image001.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>By emphasizing the importance of self-expression, Cher has set a monumental example for the youth to help inspire them to find their voice through creativity. Cher\u2019s Customade by collection embodies the concept that creativity is all inclusive. This project is available now and will run in conjunction with National Transgender Awareness Week (11\/13 &#8211; 11\/19).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" width=\"614\" height=\"926\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-614x926.jpg\" alt=\"\" class=\"wp-image-79975\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-614x926.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-600x905.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-199x300.jpg 199w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-768x1158.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3-1018x1536.jpg 1018w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_3.jpg 1326w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>Vans is very proud to have Cher as a part of the family and to have her riding for the skate team as the first transgender skate team rider. To commemorate Customade by Cher Strauberry Vans has donated $20,000 USD on behalf of Cher Strauberry to the Lyon-Martin Health Services in San Francisco, CA. Lyon-Martin Health Services and Women\u2019s Community Clinic provides primary medical care, sexual and reproductive health care, and mental health services for women, gender non-conforming people, and transgender people of all gender identities and sexual orientations. Lyon-Martin Health Services treat people regardless of their ability to pay and assist people with enrollment into a variety of health coverage programs.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"921\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-614x921.jpg\" alt=\"\" class=\"wp-image-79977\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-614x921.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-600x900.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-200x300.jpg 200w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-768x1152.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6-1024x1536.jpg 1024w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_6.jpg 1333w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>You can shop Cher\u2019s Customade by designs now and showcase your creativity by customizing her design with additional prints and materials available on\u00a0<a href=\"https:\/\/www.vans.com\/customade\">vans.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"926\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-614x926.jpg\" alt=\"\" class=\"wp-image-79974\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-614x926.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-600x905.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-199x300.jpg 199w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-768x1158.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2-1018x1536.jpg 1018w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_2.jpg 1326w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong><em>About Vans<\/em><\/strong><\/p>\n\n\n\n<p><em>Vans<sup>\u00ae<\/sup><\/em>, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand.\u00a0<em>Vans<sup>\u00ae<\/sup>\u00a0<\/em>authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices.\u00a0<em>Vans<sup>\u00ae<\/sup><\/em>\u00a0has over 2,000 retail locations globally including owned, concession and partnership doors. The\u00a0<em>Vans<sup>\u00ae<\/sup><\/em>\u00a0brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as\u00a0<em>Vans Checkerboard Day<\/em>,\u00a0<em>Vans Park Series<\/em>,\u00a0<em>Vans Triple Crown of Surfing<sup>\u00ae<\/sup><\/em>,\u00a0<em>Vans Custom Culture<\/em>, and\u00a0<em>Vans\u2019<\/em>\u00a0cultural hub and international music venue,\u00a0<em>House of Vans<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-614x409.jpg\" alt=\"\" class=\"wp-image-79978\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7-1536x1024.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Lifestyle_7.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong>Vans, \u201cOff The Wall\u201d Since \u201966<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.vans.com%2F&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7C4d65f327bc934237416808d8743772c4%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637387128911834546%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=z5isTJNw9NYnTI4lCBBzgv%2F%2BH5Z%2F1u9pPmmZGq2Lp%2Bk%3D&amp;reserved=0\"><strong>www.vans.com<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.youtube.com%2Fvans&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7C4d65f327bc934237416808d8743772c4%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637387128911834546%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=G4S%2BYaUymrIGyod22UPrFJqkCAT5MojfZeNcof7nWFw%3D&amp;reserved=0\"><strong>youtube.com\/vans<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Finstagram.com%2Fvans&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7C4d65f327bc934237416808d8743772c4%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637387128911834546%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=gNVDr4LhG5DIZU7pZuOpIe9qD4DIpFMWJMe7S8%2F4B0I%3D&amp;reserved=0\"><strong>instagram.com\/vans<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.facebook.com%2Fvans&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7C4d65f327bc934237416808d8743772c4%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637387128911844540%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=%2BGxZyTn9YfO6757fJ0Y69JZVLI0kHebf%2FappGSex%2BzI%3D&amp;reserved=0\"><strong>facebook.com\/vans<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fwww.twitter.com%2Fvans_66&amp;data=04%7C01%7CGeorge_Pedrick%40vfc.com%7C4d65f327bc934237416808d8743772c4%7C7d97f40069b44df4a009c9806ec70783%7C0%7C0%7C637387128911844540%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=wdHCvpl6IIFwOG06Wr7sisk18n4gGlag4YNQzDX7YqA%3D&amp;reserved=0\"><strong>twitter.com\/vans_66<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-614x409.jpg\" alt=\"\" class=\"wp-image-79979\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1-1536x1024.jpg 1536w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/Cher_Elevated_product_1.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Vans Press Release: Over the last year, Vans skate team rider, Cher Strauberry, has broken boundaries and established her place within the global skate community. Cher\u2019s unique flair on and off of a skateboard is an authentic representation of who she is. To celebrate Cher\u2019s creativity, Vans partners with Cher to design her own\u00a0Customade by [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":79973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4041],"tags":[],"class_list":["post-79971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skate-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/11\/image002-1.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=79971"}],"version-history":[{"count":2,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79971\/revisions"}],"predecessor-version":[{"id":90414,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79971\/revisions\/90414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/79973"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=79971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=79971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=79971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}