{"id":79665,"date":"2020-09-18T10:00:36","date_gmt":"2020-09-18T17:00:36","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=79665"},"modified":"2022-07-04T14:29:19","modified_gmt":"2022-07-04T21:29:19","slug":"boo-johnson-interview-by-chuck-treece-celebrates-boohooman-skate-collection","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/boo-johnson-interview-by-chuck-treece-celebrates-boohooman-skate-collection\/","title":{"rendered":"Boo Johnson interview by Chuck Treece Celebrates Boohooman Skate Collection"},"content":{"rendered":"\n<p><strong>BOO JOHNSON INTERVIEW BY CHUCK TREECE<\/strong><\/p>\n\n\n\n<p>When we got the news that one of skateboarding&#8217;s favorite skaters, Boo Johnson, is the face of boohooMAN\u2019s new skate collection, we reached out to legendary skateboarder and musician, Chuck Treece, who loves skateboarding and music just as much as <a href=\"https:\/\/www.instagram.com\/boojohnson\/\">Boo Johnson<\/a>. Enjoy this talk story with two of the nicest and most creative skateboarders out there. Check out Boo\u2019s new skate collection <a href=\"https:\/\/www.boohooman.com\/us\/mens\/collections\/boohooman-boo-johnson\">here<\/a> at <a href=\"http:\/\/boohooman.com\/\">boohooMAN.com<\/a> and keep up with Chuck at <a href=\"https:\/\/www.instagram.com\/chucktreece\/\">@ChuckTreece<\/a> on Instagram.<\/p>\n\n\n\n<p><strong>CHUCK TREECE: What\u2019s up, Boo? I\u2019m over here playing a little guitar.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO JOHNSON: Nice. It sounds good.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: How are you?<\/strong><\/p>\n\n\n\n<p>BOO: I\u2019m good, man. Where are you located right now?<\/p>\n\n\n\n<p><strong>CHUCK: I\u2019m in Ambler, PA, out in the \u2018burbs, outside of Philly.<\/strong><\/p>\n\n\n\n<p>BOO: Okay. Nice.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: How\u2019s LA? You\u2019re out in LA right?<\/strong><\/p>\n\n\n\n<p>BOO: Yeah. I\u2019m in LA at the moment. It\u2019s been all right. It\u2019s a little hazy out there. The weather has been a little crazy. For the most part, it\u2019s good.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CFR8KODHPSq\/\n<\/div><\/figure>\n\n\n\n<p><strong>CHUCK: Nice. Okay, I have a few questions for you.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: I\u2019m ready when you are.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Cool. Being a skater that has influence over style, how did you come to the idea that you wanted to integrate that into lifestyle fashion and skateboarding?<\/strong><\/p>\n\n\n\n<p>BOO: Honestly, I grew up being a skateboarder. What got me into skateboarding was the style, especially the era when I got into it. In 2009 and 2010, KREW clothing was a thing and it was all about skinny pants before skinnies were cool. The older I got, the skate culture just grew on me and skating is a huge influence on a lot of different styles. My style is very simple. I like to look at it like simplicity. I wear very light things or I\u2019ll wear a Supreme jacket of something that just pops a little different. I think growing up being a skater got me into that whole fashion.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CAmGGjon2TS\/\n<\/div><\/figure>\n\n\n\n<p><strong>CHUCK: Having knowledge of skateboarding, history, fashion and black culture, from what I see, you\u2019re applying this old school anthem into the new school. Was that a conscious effort?<\/strong><\/p>\n\n\n\n<p>BOO: Yeah. Definitely. In my new BoohooMAN collection, you can see it, especially with the puffy parachute style pants. I believe that the \u201890s was the hottest style era in the skate industry. Everyone was so raw and everyone was doing their thing and having fun. I think that era is coming back around and I definitely got my inspiration and creativity from a lot of \u201890s looks. When BoohooMAN hit me up, they were like, \u201cWhat would you like to do?\u201d I was like, \u201cTrust me. I\u2019ve been waiting on someone to hit me up to collab. This is what I\u2019m looking for.&#8221; I knew exactly what I wanted to do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.boohooman.com\/us\/mens\/collections\/boohooman-boo-johnson\"><img fetchpriority=\"high\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078-614x409.jpg\" alt=\"\" class=\"wp-image-79667\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-4_BooJohnson_0078.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><\/figure>\n\n\n\n<p><strong>CHUCK: How would the regular person relate to you being creative through skateboarding and fashion? How do you relate that to someone outside of skateboarding? Are there any strong points that a typical person can pick up from the Boo Johnson way of life?<\/strong><\/p>\n\n\n\n<p>BOO: Definitely. How I push my whole image is that you\u2019re able to do whatever you want. With doing whatever you want, you have to pursue an open mind and a peaceful mind and you\u2019ve got to be able to care for the world. I think a lot of people will be able to relate to me on that tip, on my style and what skateboarding is. Skateboarding, in my eyes, is a community. We all come together from so many different places. Skateboarding is the melting point of so many different diversities of people and it\u2019s a lifestyle. I\u2019m able to push a movement where it\u2019s like, \u201cThis kid is a skater that connects with everybody in every lane.\u201d It\u2019s not all about just skateboarding. It\u2019s about making connections and being there for the community and representing something real. I\u2019m here to spread peace and love.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: It seems really tangible. I\u2019m a huge Bob Marley fan and I checked the &#8220;Ride Natty Ride&#8221; video you are in recently. I\u2019ve never been to Jamaica, but I\u2019ve always wanted to go with more of a skate, music related trip.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Oh, bro, let\u2019s just go, me and you. You\u2019ll fucking love it. Everyone out there is so talented and the food is amazing and everyone is so great. We can go stay at the surf camp and just vibe, man.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Bob Marley: LEGACY &quot;Ride Natty Ride&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KSEH34UgezU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Bob Marley: LEGACY \"Ride Natty Ride\"\"><\/iframe>\n<\/div><figcaption>Bob Marley \u2013 LEGACY: Ride Natty Ride (Episode 6). Along with music, the surf and skate culture of Jamaica is an integral part of the country\u2019s vibrancy. Meet a special group of young talent that embody the spirit of Bob Marley, from surfer Shama Beckford to skateboarder Boo Johnson. See how the next generation of Jamaicans are building their own community and encouraging skaters and surfers to get involved.<\/figcaption><\/figure>\n\n\n\n<p><strong>CHUCK: Crazy! How has Jamaica influenced you and how has Bob Marley been an influence to you?&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Oh, man, Bob Marley has been a huge inspiration to me with his music and his quotes and everything he said from being in the cut to where he rose to his success. Everything comes from within and that\u2019s what Bob Marley taught me. Being able to be blessed enough to go to Jamaica was game-changing. It made me feel like I was on the right path. It made me feel like I have been listening to reggae music for a reason. The reggae culture and the Jamaican culture made me feel okay for doing what I\u2019ve been doing. It taught me to be that much closer to our people. Organic is the way of life. Simplicity is the way of life. As long as you\u2019ve got your style and you love yourself, you can push out more love to everyone else. That\u2019s what I think the Jamaican culture shows. We are all one, straight up.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Yeah. Pure lion paw. You\u2019re in a time and place where you can influence a lot of people in a lot of different areas and you have a lot of East Coast fans that may not get a chance to vibe to what you\u2019re vibing because everyone is stuck to their neighborhoods. Skateboarders now are viewed through the phone so much. For the kids and young skaters that are into what you\u2019re doing, what would be a message that you would want to send to them? Other than just watching the banger footage that you put up, what are some of the personality traits that you can give to some of the kids out there?&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: To everyone on the East Coast and West Coast, if they are looking up to me, I want it to be like, \u201cI look up to Boo, not just for his skating and his clips.\u201d I&#8217;m on the study of getting my knowledge right so I can be a philosopher. I want everyone who wants to be grounded to pursue being a philosopher. You don\u2019t have to preach to everyone. Just know what is going on in the world and know what you want and what\u2019s best for your family. Get to know yourself and that\u2019s going to save you a whole lot of time when people approach you for collaborations or just to talk. It\u2019s all about being one with yourself. If you\u2019re one with yourself, you are able to expand and get what you want. Even if you\u2019re the best skater and you\u2019ve got this crazy attitude and you don\u2019t know who you are, it\u2019s not going to get you anywhere. I feel like this is the time to sit back and get all your paperwork organized and get some books and really tap in to your inner self. That\u2019s what I do. I like to drink a lot of water. I like to read as much as possible. I didn\u2019t graduate high school. I dropped out in ninth grade, so my formal education isn\u2019t the brightest. As long as you know what\u2019s going on in the world and you know what\u2019s best for you and you\u2019re up to learn how to compromise and you can sit back and take in information, that\u2019s the best we can do right now. You\u2019ve got to know you and know what you want. That\u2019s going to make you blossom into the sunflower that you want to be.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/CENPFnancUy\/\n<\/div><\/figure>\n\n\n\n<p><strong>CHUCK: Thank you for that. My approach to being excited about doing this interview is that I went to a park where you were warming up one time in LA and I saw you from a distance. I was tripping because, when I saw you doing a bunch of flat ground tricks, every trick was about a foot or two off the ground. As we\u2019re talking about skateboarding and how the body fits into your clothes, how would you share the idea of living healthy as a way to get to a place of doing skate tricks two feet off the ground? If your clothes are too tight, you can\u2019t do that, you know?<\/strong><\/p>\n\n\n\n<p>BOO: That\u2019s true, bro. All of that comes with stretching and health. If you focus on what you want and you feed it, it\u2019s going to blossom. With skating, I love warming up with flat ground tricks, but before I do that I\u2019m stretching for a good ten minutes. I\u2019m very consistent on my yoga and my every day physical therapy because our bodies are like cars. We need to be tuned up and we can\u2019t just wake up every day and go straight to the streets or the skatepark and get it. You\u2019ve got to take time to rejuvenate and drink lots of water and stretch. The next thing you know, you\u2019re going to be snapping your tricks two feet high. I think it just comes with taking care of your body and knowing your body\u2019s performance. Your skateboard is not going to make you pop five feet high. It\u2019s your body. If your body is good, you and your board are good.<\/p>\n\n\n\n<p><strong>CHUCK: That\u2019s amazing insight. My younger son is a big fan of yours too and he is suffering an injury and he was skating yesterday. He split his leg open on a ledge.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Oh, yeah. That\u2019s part of the game. Injuries are bound to repeat, but tell him to heal up and take the time off. No rush. With skating, once you jump on a skateboard, it\u2019s muscle memory. It\u2019s going to be there. You might be a little rusty the first couple of days, but it\u2019s good to take time off.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051-614x409.jpg\" alt=\"\" class=\"wp-image-79671\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-14_0051.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong>CHUCK: Well, thank you for the inspiration. You and I both have had a connection with Powell Peralta. Working with Stacy Peralta, he had access to all of this amazing talent. He figured out, from his acting days, about the style and emotions around skateboarding and he was like, \u201cEverything needs a great soundtrack.\u201d So I was able to go in the studio and knock out ten songs in ten hours for him and he was able to put my emotions and my music with the people that he was working with, like Rudy. I followed all the skate footage of Rudy and Guy and Gabe before anyone even knew them. Stacy was like, \u201cI found these four kids from LA and it\u2019s the sickest skateboarding I\u2019ve ever seen.\u201d&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Oh, yeah! Guy was so young too.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Yeah! He was gnarly! Stacy was so excited about that. In fact, he was taking the urban side of rock n roll. I wasn\u2019t doing hip hop. I was doing gut-punching, melodic punk rock.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: That&#8217;s cool! Was Powell good to you?<\/p>\n\n\n\n<p><strong>CHUCK: Oh yeah. It was really fun. Working with Stacy, it always a pleasure. The fact that he had his eye on so much talent was blowing my mind. The fact is that so many talented people have gone through Powell Peralta.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Yeah. It\u2019s insane. Powell has taken on so many amazing skaters. I got on Powell when I was about 14. I was with them for four years. It was great going to Santa Barbara and checking out their whole facility and Bones Wheels. They\u2019re making their wheels in house and a lot people don\u2019t get the opportunity to see all of that hands on, you know?<\/p>\n\n\n\n<p><strong>CHUCK: Yeah. It\u2019s an epic spot.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Their history is insane. Having Deville Nunes as the team manager for the last ten years, he\u2019s done a great job holding that team down. They went from Powell Peralta to just Powell and then they went back to Powell Peralta and I think that\u2019s so sick.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.boohooman.com\/us\/mens\/collections\/boohooman-boo-johnson\"><img decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111-614x409.jpg\" alt=\"\" class=\"wp-image-79666\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-3_BooJohnson_0111.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/a><\/figure>\n\n\n\n<p><strong>CHUCK: It\u2019s classic. Let\u2019s collab on something. At one point, we did collab on something. I did some music for a piece for you. It was for an article about you and I sent them music for it.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Let\u2019s definitely collab on some stuff. We can always work on something new to give back to the community. Hand to hand, I\u2019m here.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: No problem, man. I did some touring around with the Marleys and a friend of mine is playing guitar for Ziggy Marley and there is some energy going on there with the Marley vibe.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Fire!<\/p>\n\n\n\n<p><strong>CHUCK: Let\u2019s talk about the idea of how important community is as far as your collection goes. When I started skating, skateboarding was more wrapped up in the surf culture. Where it is now, it\u2019s more connected to inner city youth. With the whole surf culture, you\u2019ve got to surf. With skateboarding, you don\u2019t need an ocean. Anyone can do it. It\u2019s like hip hop culture. It\u2019s everywhere. To me, that\u2019s part of why skateboarding has become so successful. Hip hop is like a backbone of skate culture. &nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: I agree totally. Like you say, the inner city squad is how it is now. You could go down to the water and catch the surfers and see skateboarders cruise by, but now skateboarders are on every block. It\u2019s amazing. Skateboarding is something that you want to do because it\u2019s cool. Skateboarding and music are everywhere. From the East Coast to the West Coast, it\u2019s the same. On the East Coast, it\u2019s still in the streets. On the West Coast, we have perfect skateparks everywhere. At the end of the day, the East Coast and the West Coast is the same. It\u2019s one big community and the skate community is so strong. You just have to play your part and have fun. With skateboarding, everyone has a different style. Everyone pushes different and has a different trick selection. Everyone just figures it out on their own. That\u2019s why skateboarding is so rad. It\u2019s not like football or basketball where you have a coach tell you what to do. If you like skateboarding, you\u2019re going to pick that thing up and elevate. Everyone in the community feels that way and that\u2019s why we connect.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Sure. That\u2019s the overall anthem.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Yeah! It\u2019s good stuff.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131-614x409.jpg\" alt=\"\" class=\"wp-image-79668\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-5_BooJohnson_0131.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong>CHUCK: Definitely. Since we are speaking on community, can you talk about the non-profit work that you do with Saved By Skateboarding?<\/strong><\/p>\n\n\n\n<p>BOO: Saved By Skateboarding is produced by DGK and it\u2019s really just getting going. It\u2019s Stevie Williams and his best friend, Cooley. They started Saved By Skateboarding through DGK just to give the next kid an opportunity because, at DGK, we really represent the colored community. At the end of the day, Stevie Williams left Chocolate Skateboards to create his own thing and give us another outlet to say, \u201cIt\u2019s okay. You don\u2019t have to feel some type of way. We\u2019re all in it together.\u201d When we go to Atlanta and we pull up to the cuts or we\u2019re in LA and we go to Inglewood, and DGK pulls up with ten brand new skateboards to give back to the community, kids look at it like it\u2019s a whole different thing. They see us skateboarding and then they see us blessing kids that aren\u2019t fortunate enough to buy a brand new board with a skateboard. They look at it like, \u201cI can actually skate. I don\u2019t have to go play football or basketball like every other homie in the hood. These dudes just pulled up and they look cool and they\u2019re giving us free stuff.\u201d It gives us an outlet to build the community and build the tribes and let them see for themselves that skateboarding is different and it\u2019s okay to be different. It\u2019s okay to be colored and be on a skateboard. A lot of people think skateboarding is a white boy\u2019s sport. I feel like we started Saved By Skateboarding to better people and to just help out. Saved By Skateboarding is a motto that all skateboarders can live by too. It really saved my life and changed my life for the better. I wouldn\u2019t have any of this if it wasn\u2019t for skateboarding. I wouldn\u2019t have this Boohoo deal if it wasn\u2019t for my platform of being a skateboarder. Saved by Skateboarding, we\u2019re here for the people.&nbsp;<\/p>\n\n\n\n<p><strong>JUICE: Love that. Stevie is cool.<\/strong> <\/p>\n\n\n\n<p>BOO: Stevie is like my mentor. I\u2019m like, \u201cI need to learn to talk like this guy.\u201d He\u2019s very smooth and he\u2019s a businessman and he knows what\u2019s good for him.&nbsp;<\/p>\n\n\n\n<p><strong>JUICE: Yeah. Since day one, at Love Park in Philly in the 90s, Stevie was a businessman. He always had it together.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Yes! That\u2019s so cool.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145-614x409.jpg\" alt=\"\" class=\"wp-image-79670\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0145.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong>CHUCK: So when did boohooMAN launch?<\/strong><\/p>\n\n\n\n<p>BOO: It dropped on September 17th, so it\u2019s available now. I\u2019m excited.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Congratulations.<\/strong><\/p>\n\n\n\n<p>BOO: Thank you. I\u2019ve always wanted this. I was on KREW clothing for years and I just dropped that. I wanted to do my own thing and I\u2019ve always wanted to design my own clothing. I\u2019ve designed a few things for DGK and a few things for Grizzly here and there. With Boohoo reaching out and letting me have my full hands on to design these pieces, I thought that was really cool. I always wanted to go outside the skateboarding industry to create some skate style clothes. For them to reach out and give me the opportunity, I though that was really cool. &nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Bless.<\/strong><\/p>\n\n\n\n<p>BOO: Seriously. Mad respect.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Okay the last thing is shout outs. Who are your current sponsors and who do you want to shout out?<\/strong><\/p>\n\n\n\n<p>BOO: My current sponsors are <a href=\"https:\/\/pharmacyboardshop.com\">Pharmacy Boardshop<\/a>, <a href=\"https:\/\/dgkallday.com\">DGK Skateboards<\/a>, <a href=\"https:\/\/bones.com\">Bones Wheels<\/a>, <a href=\"https:\/\/bonesbearings.com\">Bones Swiss Bearings<\/a>, <a href=\"https:\/\/www.ethika.com\/shop\/men\">Ethika Boxers<\/a>, <a href=\"https:\/\/remindinsoles.com\">Remind Insoles<\/a>, <a href=\"https:\/\/www.grizzlygriptape.com\">Grizzly Griptape<\/a>, <a href=\"https:\/\/www.stiiizy.com\">Stiiizy<\/a><strong>,<\/strong> <a href=\"https:\/\/jhfcompany.com\/\">JHF<\/a>, <a href=\"https:\/\/straye.com\">Straye<\/a>, and if I\u2019m missing anyone, I\u2019m sorry. Shout out to <a href=\"https:\/\/www.boohooman.com\/us\/mens\/collections\/boohooman-boo-johnson\">BoohooMAN<\/a> for putting this together. Thanks to <a href=\"https:\/\/www.instagram.com\/juicemagazine\/\">Juice<\/a>. Much appreciated.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Thank you, Boo. You are an inspiration to many, for real.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Thank you. I appreciate it much. Thanks for jumping on the phone, Chuck.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: No problem, man.<\/strong><\/p>\n\n\n\n<p>BOO: I\u2019ll talk to you soon. I just saw your Instagram, so I\u2019ll follow you on there and reach out and stay in touch.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Cool. I\u2019ll do the same.&nbsp;<\/strong><\/p>\n\n\n\n<p>BOO: Awesome.&nbsp;<\/p>\n\n\n\n<p><strong>CHUCK: Have a great rest of the day.<\/strong><\/p>\n\n\n\n<p>BOO: You too. Yew!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028-614x409.jpg\" alt=\"\" class=\"wp-image-79669\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><strong>PRESS RELEASE: <\/strong><\/p>\n\n\n\n<p>BoohooMAN X Boo Johnson Skate Capsule<\/p>\n\n\n\n<p>BoohooMAN has launched its first ever skate capsule modeled by the skater\u2019s favorite skater, Boo Johnson\u2013 being the first of its kind, the line adds to boohooMAN\u2019s ever growing demographic.<\/p>\n\n\n\n<p>The 27 year old inspired a concept, a collection which embodies skateboarding culture, California streetwear style and Boo\u2019s day-to-day fits. Relaxed, oversized silhouettes including hoodies, sweaters, tees and cargo trousers are combined with a color palette of utility and ecru variations. Pops of color are seen on various styles including a classic pink stripe tee and the most statement item of the capsule, a sunflower print teddy jacket. The range is versatile in its offering and allows the customer to be creative in styling. Kept at the core of the collections theme is Boo\u2019s life motto; \u2018Peace &amp; Love Worldwide\u2019, ever prominent and powerful.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132-614x409.jpg\" alt=\"\" class=\"wp-image-79677\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-12_BooJohnson_0132.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>The parallels drawn between skate culture and streetwear, bring together a community in itself, a sport and an art form. This is reflected in the aesthetic of the shoot. The first location, downtown Los Angeles, takes on a street style vibe while the second location, a remote pool re-designed by artist Luke Hayes in the Mojave Desert of Southern California allowed for some of the campaigns more eye-catching visuals, focusing on psychedelic graffiti.<\/p>\n\n\n\n<p>\u201cFor me, this campaign embodies so much more than meets the eye. Skateboarding carved a significant place in street style a while back so Boo has always been somewhat of a muse to us. It was a natural fit from the beginning, our vibe and style aligns perfectly.\u201d comments Creative Brand Manager, Cleveland Campbell.<\/p>\n\n\n\n<p>With price points ranging from \u00a38 &#8211; \u00a340, the collection is available now globally on&nbsp;<a href=\"http:\/\/www.boohooman.com\/\">www.boohooman.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201-614x409.jpg\" alt=\"\" class=\"wp-image-79678\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-8_BooJohnson_0201.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BOO JOHNSON INTERVIEW BY CHUCK TREECE When we got the news that one of skateboarding&#8217;s favorite skaters, Boo Johnson, is the face of boohooMAN\u2019s new skate collection, we reached out to legendary skateboarder and musician, Chuck Treece, who loves skateboarding and music just as much as Boo Johnson. Enjoy this talk story with two of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":79669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4041],"tags":[],"class_list":["post-79665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skate-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2020\/09\/BHM_DesertPool_Look-7_BooJohnson_0028.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=79665"}],"version-history":[{"count":10,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79665\/revisions"}],"predecessor-version":[{"id":90417,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/79665\/revisions\/90417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/79669"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=79665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=79665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=79665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}