{"id":76472,"date":"2019-12-09T16:48:19","date_gmt":"2019-12-10T00:48:19","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=76472"},"modified":"2019-12-09T16:48:26","modified_gmt":"2019-12-10T00:48:26","slug":"metallica-special-collection-benefitting-andy-irons-foundation-from-billabong-lab","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/metallica-special-collection-benefitting-andy-irons-foundation-from-billabong-lab\/","title":{"rendered":"Metallica Special Collection Benefitting Andy Irons Foundation from Billabong LAB"},"content":{"rendered":"\n<p>Billabong LAB has released a special collection of new goods inspired by Metallica album artwork with proceeds benefitting the Andy Irons Foundation.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Metallica x AI Forever: Introduction | Billabong\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DtEOvY5qLxI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Billabong LAB has announced the the Billabong x Metallica 2019-2020 Collection of menswear. Titled \u2018Metallica x AI Forever\u2019, this new assortment of surf trunks, t-shirts, tank tops, fleece hoodies and corduroy jackets celebrates the relationship between the\u00a0Rock &amp; Roll Hall of Fame inductees\u00a0and Billabong athlete and multiple world champion surfer Andy Irons.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Why | Metallica x Billabong LAB\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ow6ei63qk2k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>This premium design collaboration with Metallica comes through Billabong LAB, a platform that supports artists, musicians, designers and photographers. The five-part collection, released between October 2019 and March 2020, features a unique blend of boardsports-engineered apparel from Billabong and iconic album artwork from the rock band Metallica.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Metallica x Billabong LAB: The AI Forever Collection feat. Seth Moniz\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FajBUyLAV20?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hitting retailers and online channels globally today, the second product drop takes inspiration from Metallica\u2019s powerful heavy metal anthem \u201cSeek and Destroy.\u201d Initially released on the band\u2019s 1982 career-making demo tape \u2018No Life &#8216;Til Leather,\u2019 the song was later remastered on the critically acclaimed \u2018Kill \u2018Em All\u2019 album. \u201cSeek and Destroy\u201d remains a cornerstone in Metallica\u2019s legacy and served as the closing song on world tour concerts for years.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"614\" height=\"614\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-614x614.jpg\" alt=\"\" class=\"wp-image-76474\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-614x614.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-450x450.jpg 450w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-100x100.jpg 100w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-600x600.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-300x300.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-150x150.jpg 150w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-768x768.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706-45x45.jpg 45w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BBG-METALLICAROOM-091720190706.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Equally meaningful, the Metallica x AI Forever collection commemorates the special relationship between Metallica and three-time surfing world champion Andy Irons. In 2007, Billabong enlisted Metallica band members James Hetfield, Lars Ulrich, Kirk Hammett, and Robert Trujillo to create a collection featuring Irons as the hero Billabong athlete.<\/p>\n\n\n\n<p>With Kirk Hammett and Robert Trujillo being avid surfers, the collaboration with Irons created a lasting bond. A bond that also endured the athlete\u2019s untimely passing in 2010, mourned by the international boardsports community, at the height of his career. For this reason, a portion of the proceeds from the new Metallica x AI Forever collection will help support the\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.andyironsfoundation.com\/\" target=\"_blank\">Andy Irons Foundation<\/a>\u00a0in its efforts to create positive outcomes for youth in need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT-614x409.jpg\" alt=\"\" class=\"wp-image-76473\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/BarrippJ-Hawaii19-0711-RT.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>Seth Moniz; _Billabong; _Monster; _FCS; _Dragon;<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cThere could not be a more positive cause to support with this special collection,\u201d said Evan Slater, VP of Global Marketing at Billabong. \u201cAndy and the spirit of Metallica are an integral part of Billabong\u2019s DNA. And we\u2019re grateful that this collection can help extend Andy\u2019s legacy through his foundation.\u201d<\/p>\n\n\n\n<p>The Metallica x AI Forever collection is endorsed by Hawaiian athlete and 2019 World Surf League Rookie of the Year Seth Moniz. Looking at apparel pieces in the Metallica x AI Forever collection, the short-sleeved t-shirt made from ring-spun cotton features twin skull artwork by iconic skateboard artist Pushead \u2013 known for 1980s skateboard deck graphics and\u00a0<em>Thrasher<\/em>\u00a0Magazine designs \u2013 next to the insignia \u2018AI Forever\u2019. A surf trunk crafted from 90% recycled polyester and 10% elastane contrasts classic camouflage with Metallica\u2019s iconic logo.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705-614x409.jpg\" alt=\"\" class=\"wp-image-76475\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705.jpg 1008w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/figure>\n\n\n\n<p>Camo also figures prominently on the Metallica x AI Forever sleeveless tank top, while the collection\u2019s white long-sleeve tee is a throwback to the 2008 album \u2018Death Magnetic\u2019 that inspired the initial collaboration with Irons. Finally, the hooded fleece top and cotton corduroy jacket both render the Metallica logo in the electrified style of the band\u2019s genre-defining album \u2018Ride the Lightning\u2019.&nbsp;<\/p>\n\n\n\n<p>See the first and second drop of the collection on the&nbsp;<a href=\"https:\/\/www.billabong.com\/men-collection-metallica\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billabong LAB x Metallica Collection landing page<\/a>.<\/p>\n\n\n\n<p>A video featuring members of Metallica and the Billabong surfing team sharing their take on the new collection can be&nbsp;<a href=\"https:\/\/youtu.be\/Ow6ei63qk2k\" target=\"_blank\" rel=\"noreferrer noopener\">viewed here<\/a>.<\/p>\n\n\n\n<p>The next three product deliveries in the Billabong x Metallica 2019-2020 Collection will hit e-commerce and international retail between January and March 2020.<\/p>\n\n\n\n<p>Each product release in the Billabong x Metallica 2019-2020 Collection will be accompanied by digital content and events. Billabong LAB will send media alerts in preparation of each product drop.&nbsp;<\/p>\n\n\n\n<p>For more information on Billabong, Billabong LAB, Metallica and the upcoming collection, please visit\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.billabong.com\/\" target=\"_blank\">www.billabong.com<\/a>\u00a0or Instagram at @Billabong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Billabong LAB has released a special collection of new goods inspired by Metallica album artwork with proceeds benefitting the Andy Irons Foundation. Billabong LAB has announced the the Billabong x Metallica 2019-2020 Collection of menswear. Titled \u2018Metallica x AI Forever\u2019, this new assortment of surf trunks, t-shirts, tank tops, fleece hoodies and corduroy jackets celebrates [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":76475,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4042],"tags":[],"class_list":["post-76472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-surf-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/12\/IMG_0705.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/76472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=76472"}],"version-history":[{"count":1,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/76472\/revisions"}],"predecessor-version":[{"id":76476,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/76472\/revisions\/76476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/76475"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=76472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=76472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=76472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}