House of Vans announces its latest destination arriving in Philadelphia, PA October 10-13, 2019. Vans will transform the industrial warehouse at 404 N. 2nd Street, 19123, into a cultural hub to celebrate art, music, action sports and street culture bringing Vans\u2019 \u201cOff The Wall\u201d ethos to life. <\/p>\n\n\n\n
With an array of curated programming free to the community, this unique pop-up experience will be the first in Philly, following other successful House of Vans pop-ups around the world including, Paris, Berlin, Toronto, Hong Kong, Mexico City and Detroit along with permanent House of Vans locations in Chicago and London.<\/p>\n\n\n\n
\u201cPhilly has a rich cultural history in music, a gifted artistic community, and an identifiable heritage in skateboarding synonymous with the world,\u201d said Brooke Burt, Vans\u2019 Senior Manager of Lifestyle Brand Marketing. \u201cIt is truly an honor to bring House of Vans to life in Philadelphia alongside this incredibly creative and inspiring community.\u201d<\/em><\/p>\n\n\n\n The House of Vans Philly pop-up will kick-off Thursday, October 10 with a concert featuring hometown heroes including rapper, singer and songwriter\u00a0Tierra Whack<\/a>, indie-rockers\u00a0Hop Along<\/a>\u00a0and multi-instrumentalist\u00a0Orion Sun<\/a>. Music continues through the weekend with dreamy electronic rock duo\u00a0Phantogram<\/a>, house artist\u00a0Channel Tres<\/a>\u00a0and eclectic, indie-folk pop band\u00a0Y La Bamba<\/a>\u00a0owning the mainstage on Friday, October 11.\u00a0<\/p>\n\n\n\n The weekend will play host to four days of curated DJ programming featuring Philly mainstays\u00a0Dave P<\/a>,\u00a0<\/strong>Naeem<\/a>,\u00a0<\/strong>Russell Alexander<\/a>,\u00a0<\/strong>Lowbeezy<\/a>,Brewerytown Beats<\/a>\u00a0as well as New York\u2019s\u00a0LQQK Studios<\/a>\u00a0and\u00a0Quartersnacks<\/a>. <\/p>\n\n\n\n House of Vans will also introduce its signature SESSIONS series to the pop-up by handing the stage over to local Philadelphia talent.\u00a0Musicians interested in playing SESSIONS at House of Vans Philly on Saturday, October 12 can email music to\u00a0submitmusic_houseofvans@vfc.com<\/a>\u00a0for consideration.\u00a0<\/p>\n\n\n\n The House of Vans Philly pop-up will offer a variety of art programming including installations, retrospectives and workshops. Music fans and budding musicians can participate in free music workshops including: Just Kids Mini-Guitar Build and Lesson, DJ Mixing 101 with HOLLERTRONIX co-founder Lowbeezy and Brewerytown Beats Presents: The Sound of Philly Soul Music History Talk.<\/p>\n\n\n\n Art collective\u00a0Space 1026<\/a>\u00a0will bring their soon to be closed Arch St. location to House of Vans through\u00a0If These Walls Could Talk – Philly Art Retrospective<\/em>. The art scrawled walls will be installed in the pop-up and adorned with show posters, cards, zines, artists books and actual graffiti\u00a0to the House of Vans. Twelve muralists, including current members and alums of Space 1026, will create large scale murals inside the House of Vans.\u00a0<\/p>\n\n\n\n A skate photography retrospective entitled\u00a02 Tales, 1 City, will be exhibited featuring<\/em>\u00a0photos of Philadephia\u2019s Love Park and FDR, two of the most important landmarks in the city\u2019s skate scene. <\/p>\n\n\n\n Both\u00a0Phil Jackson<\/strong>, whose collection features FDR, and\u00a0Jonathan Rentschler<\/strong>, whose subject is Love Park, not only documented both scenes but were integral members of each respective community. This is the first time both photographers work has been showcased live outside of the books they were first published in.<\/p>\n\n\n\n Art curious patrons can participate in hands-on workshops with local luminaries. Highlights include: Zinemaking + Philly Art History sessions with Space 1026 members Max Lawrence, Andrew Jeffrey Wright, and photographer Phil Jackson and Lauren Cat West, Lettering with tattoo artist and graphic designer\u00a0BJ Betts<\/a>\u00a0plus drawing and skateboard design with LA based artist\u00a0Todd Francis<\/a>.<\/p>\n\n\n\n House of Vans wouldn\u2019t be complete without skateboarding, so Vans has partnered with\u00a0Skate Philly<\/a>\u00a0to build an indoor skate park with nods to classic skate spots throughout the city. Open skate sessions will be available throughout the weekend. <\/p>\n\n\n\n The skate park open hours will culminate in a cash for tricks contest titled \u201cPyramid Scheme\u201d. There will also be a Beginner\u2019s Park with skate lessons available throughout the weekend. <\/p>\n\n\n\n Finally, Quatersnacks and Vans will premiere the Sicily tour video, \u201cFor Nothing\u201d on Saturday. Vans Skate Athletes Pedro Delfino, Nick Michel, Corey Glick, Roman Pabich, Cedric Pabich, Taylor Kirby and Richie Rizzo will be on hand throughout the weekend.\u00a0<\/p>\n\n\n\n Finally, as part of Vans ongoing commitment to the community of Philadelphia the brand is honored to bring the\u00a0Vans Give a Band!<\/a>\u00a0initiative to this iconic city later in the year. <\/p>\n\n\n\n The legacy program was created to inspire and empower students to embrace their creativity through music and bring attention to diminishing music education budgets. The Vans Gives a Band! Program will offer Philadelphia public schools the chance to receive $10,000 of music equipment and a $10,000 grant to fund their music program in the future. Stay tuned to\u00a0houseofvans.com<\/a>\u00a0for more info.\u00a0<\/p>\n\n\n\n Vans, \u201cOff The Wall\u201d Since \u201966<\/strong><\/p>\n\n\n\n www.vans.com<\/a><\/p>\n\n\n\n youtube.com\/vans<\/a><\/p>\n\n\n\n instagram.com\/vans<\/a><\/p>\n\n\n\n facebook.com\/vans<\/a><\/p>\n\n\n\n![\"\"](\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/10\/2019_HOV_PopUp_PHI_PR-Flyer-614x949.jpg\")
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Vans is proud to partner with a wide array of vendors like\u00a0Nocturnal Skateshop<\/a>,\u00a0<\/strong>Urban Exchange<\/a>,\u00a0<\/strong>Brewerytown Beats<\/a>,\u00a0<\/strong>Souvenir Jewelry<\/a>,Kamihira<\/a>,\u00a0<\/strong>Mobshity<\/a>,\u00a0<\/strong>and\u00a0Theories of Atlantis<\/a>.\u00a0These artisans and tastemakers will be selling their wares at the pop-up\u2019s community Street Market.<\/p>\n\n\n\n
About Vans<\/em><\/strong>: Vans\u00ae<\/em>, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand.\u00a0Vans\u00ae\u00a0<\/em>authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices.\u00a0Vans\u00ae<\/em>\u00a0has over 2,000 retail locations globally including owned, concession and partnership doors. The\u00a0Vans\u00ae<\/em>\u00a0brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the\u00a0Vans Park Series<\/em>,\u00a0Vans Triple Crown of Surfing\u00ae<\/em>,\u00a0Vans Pool Party<\/em>,\u00a0Vans Custom Culture<\/em>, and\u00a0Vans\u2019<\/em>\u00a0cultural hub and international music venue,\u00a0House of Vans<\/em>.<\/p>\n\n\n\n