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Photo Credit: Daniel Harold Sturt<\/figcaption><\/figure>\n\n\n\n
To commemorate the two decades that Vans and Rowley have been collaborating, as well as a tribute to one of the burliest tricks ever done, Vans has erected a bronze statue of Rowley at the L.A. Convention Center hubba, where his legendary 50-50 took place. <\/p>\n\n\n\n
According to Vans, “Rowley\u2019s monument sits at the top of the stairs on the Convention Center\u2019s North Plaza on Chick Hearn Court and will live there for 30 days as a tribute to skateboarding and Vans\u2019 recognition of the sport\u2019s magnitude in our culture.”<\/p>\n\n\n\n
Not only has Rowley surpassed what many believed was doable on a wooden toy with four wheels and two trucks, he is also credited with a return to the soul of the Vans sole with the “innovative Rowley Pro, the shoe that single-handedly spawned the rebirth of the vulcanized skate shoe and ushered in an era of slimmer-fitting, higher-performing skate shoes.”<\/p>\n\n\n\n
Congrats to Geoff Rowley and Vans, and thanks to Steve Van Doren and the Van Doren family for always staying committed to the legacy and contributions of the pioneers and innovators of skateboarding.<\/p>\n\n\n\n PRESS RELEASE<\/strong><\/p>\n\n\n\n Since 1966, Vans has championed skateboarders, supporting the iconoclasts who pushed boundaries within action sports and brazenly lived for what they believe in. Over the last two decades, legendary British skateboarder Geoff Rowley has epitomized this ethos, living and breathing an \u201cOff The Wall\u201d mentality all his own, and progressing skateboarding with a level of rawness the world had yet to behold. As Rowley characteristically puts it, \u201c<\/strong>if my body can handle it, I will push it till the day that I die.\u201d<\/p>\n\n\n\n Vans reflects on Rowley\u2019s 20-year career on the Vans team with \u2018Rowley Vs,\u2019 a new chapter of the brand\u2019s THIS IS OFF THE WALL <\/em>campaign. An homage to the defining moments of adversaries overcome in Rowley\u2019s prolific career, Vans pairs archival video and personal insight into the history of Rowley\u2019s skateboarding evolution, and succinctly conveys his enduring mindset throughout the grueling process.<\/p>\n\n\n\n For 20 years, it\u2019s been Rowley versus his skateboard. And with that, came an industry in need of constant change. From the rough and tumble streets of his childhood Liverpool to charging the biggest handrails, steepest stair sets, and most death-defying gaps around the world, Geoff has always approached skating with tenacity and grit. Not pain, fear, convention, or apathy could stop him from making his mark on skateboarding. Rowley emerged from the rubble as a true pioneer, inspiring a generation of skateboarders to surpass the improbable on a skateboard, and he did it all while keeping his integrity intact. <\/p>\n\n\n\n Chief among the series is his 50-50 on the Staples Center hubba in Los Angeles in 1999. The iconic trick on the chest high ledge\u2014still one of the gnarliest spots ever skated\u2014cemented Rowley as a force to be reckoned with, and laid the groundwork for the release of his innovative Rowley Pro, the shoe that single-handedly spawned the rebirth of the vulcanized skate shoe and ushered in an era of slimmer-fitting, higher-performing skate shoes.<\/p>\n\n\n\n To commemorate this historic moment and Rowley\u2019s overall contribution to skateboarding, Vans has erected a bronze statue of the icon himself at the LA Convention Center hubba, where the trick took place. Rowley\u2019s monument sits at the top of the stairs on the Convention Center\u2019s North Plaza on Chick Hearn Court and will live there for 30 days as a tribute to skateboarding and Vans\u2019 recognition of the sport\u2019s magnitude in our culture.<\/p>\n\n\n\n Geoff\u2019s vision and commitment to finding spots no one else would ever even dream of has defined his career. Among the many death-defying spots he\u2019s skated over the years, none stand out more than the 52-foot tall container gap, which finds itself at the center of another short film in the \u2018Rowley Vs\u2019 series. \u201cCommitment is the key to progression,\u201d says Rowley, and with the container gap, it was \u201cfull commitment or you might never get to skate again.\u201d With no second chances he frontside 180-ed the gap, marking one of the most unbelievable mental and physical victories ever filmed in skateboarding. Further proof that it\u2019s in Rowley\u2019s DNA to try the hardest trick, at the sketchiest spot, with full willingness to commit in the face of the ultimate consequence.<\/p>\n\n\n\n To engage the global Vans community and acknowledge Rowley\u2019s international impact, the \u2018Rowley Vs\u2019 campaign will expand beyond the digital campaign with physical activations worldwide, at House of Vans locations and skateparks from Liverpool to Paris. Throughout August and September, the digital presence of \u2018Rowley Vs\u2019 will include the aforementioned shorts and a much anticipated, all-new Rowley video part, to be released by Thrasher Magazine<\/em> online. In 2000, Rowley won Thrasher Magazine\u2019s<\/em> coveted Skater of the Year award, and in 2019, he\u2019ll remind everyone why he\u2019s a certified legend.<\/p>\n\n\n\n \u201cRowley Vs\u201d expands on Vans\u2019 THIS IS OFF THE WALL<\/em> narrative, a campaign that defines what \u201cOff The Wall\u201d means through a diverse series of digital storytelling, contests, and immersive experiences that inspire, enable and support global creative communities. For more information on the \u2018Rowley Vs\u2019 series visit Vans.com\/rowley<\/a> and Vans.com\/offthewall<\/a>, and join the conversation by using #OffTheWall on social media.<\/p>\n\n\n\n Vans.com\/rowley<\/strong><\/a><\/p>\n\n\n\n About Vans<\/em><\/strong><\/p>\n\n\n\n Vans\u00ae<\/sup><\/em>, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans\u00ae<\/sup> <\/em>authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans\u00ae<\/sup><\/em> has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans\u00ae<\/sup><\/em> brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series<\/em>, Vans Triple Crown of Surfing\u00ae<\/sup><\/em>, Vans Pool Party<\/em>, Vans Custom Culture<\/em>, and Vans\u2019<\/em> cultural hub and international music venue, House of Van<\/em>s.<\/p>\n\n\n\n Vans, \u201cOff The Wall\u201d Since \u201966<\/strong><\/p>\n\n\n\n vans.com\/skate<\/a><\/em><\/p>\n\n\n\n youtube.com\/vans<\/a><\/em><\/p>\n\n\n\n facebook.com\/vans<\/a><\/em><\/p>\n\n\n\n![\"\"](\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/08\/2019_Brand_RowleyVs_Burnett_DSC_1919-614x923.jpg\")
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Photo by Julien Lachaussee<\/figcaption><\/figure>\n\n\n\n![\"\"](\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/08\/2019_Brand_RowleyVs_RyanAllan_ContainerGap180-614x409.jpg\")
Photo Credit: Ryan Allan<\/figcaption><\/figure>\n\n\n\n![\"\"](\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/08\/2019_Brand_RowleyVs_Burnett_DSC8165-614x409.jpg\")