{"id":71143,"date":"2019-03-06T08:00:30","date_gmt":"2019-03-06T16:00:30","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=71143"},"modified":"2019-03-06T07:55:15","modified_gmt":"2019-03-06T15:55:15","slug":"vans-vanguards-with-off-the-wall-style-creativity","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/vans-vanguards-with-off-the-wall-style-creativity\/","title":{"rendered":"Vans &#8220;Vanguards&#8221; with Off The Wall Style &#038; Creativity"},"content":{"rendered":"\n<p>The new 2019 Vans campaign, <a href=\"http:\/\/vans.com\/offthewall\"><em>THIS IS OFF THE WALL<\/em> <\/a>features the style and creativity of <em>LIZZIE ARMANTO, BRIGHTON ZEUNER, YNDIARA ASP &amp; MAMI TEZUKA<\/em> in \u201c<a href=\"http:\/\/vans.com\/vanguards\">Vanguards<\/a>\u201d&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Vanguards | Style, Creativity and Skateboarding Their Own Way | VANS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gNxLkYUNkSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Expanding on Vans\u2019 <em>THIS IS OFF THE WALL <\/em>narrative, the campaign defines what \u201cOff The Wall\u201d means through a diverse series of digital storytelling and immersive engagements that inspire, enable and support global creative communities. <\/p>\n\n\n\n<p>The campaign kicks off with \u201cVanguards\u201d, an exploration of how style, individuality and creativity shape skateboarding through the lenses of Vans team riders Lizzie Armanto, Brighton Zeuner, Yndiara Asp and Mami Tezuka.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004-614x409.jpg\" alt=\"\" class=\"wp-image-71147\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image004.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>Yndiara Asp. Photo courtesy of Vans. <\/figcaption><\/figure>\n\n\n\n<p>\u201cEveryone has their own unique approach to skating: where they grew up, who they were influenced by \u2013 it all affects how they look on a board,\u201d said Vans team rider Lizzie Armanto. \u201cVanguards\u201d showcases a remarkable roster of skateboarders and examines how the unique experiences of each athlete has defined their own sense of style on and off the board. <\/p>\n\n\n\n<p>Highlighting attributes such as Lizzie Armanto\u2019s flowy, surf-skating form inspired by her Santa Monica roots, Brighton Zeuner\u2019s colorful personality that parallels her bold performance, Yndiara Asp\u2019s fearless attitude that made her a standout in the Brazilian skate scene, and Mami Tezuka\u2019s focused sense of timing that was honed over years of studying piano in her native Japan, \u201cVanguards\u201d conveys a breadth of creative interpretations all founded in skateboarding.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka-614x409.jpg\" alt=\"\" class=\"wp-image-71148\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_MamiTezuka.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>Mami Tezuka. Photo courtesy of Vans.  <\/figcaption><\/figure>\n\n\n\n<p>\u201cOur brand\u2019s identity is continually inspired by personalities such as the women you meet in the Vanguards campaign.\u201d shares Erwin Federizo, Vans\u2019 Global Executive Creative Director. \u201cBy sharing their stories, we are able to continue\u00a0celebrating the unique individuals who are living and breathing Vans\u2019 \u2018Off The Wall\u2019 ethos.\u00a0Creative campaigns like this\u00a0are a true testament to our purpose.\u201d<\/p>\n\n\n\n<p>\u201cVanguards\u201d represents Vans\u2019 commitment to supporting the longevity and growth of skateboarding. In 2018, Vans embarked on a global initiative to teach women of all ages how to skateboard through a series of skate clinics in an effort to introduce a new form of expression, while empowering the skate community through new perspectives. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"614\" height=\"439\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1-614x439.jpg\" alt=\"\" class=\"wp-image-71145\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1-614x439.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1-600x429.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1-300x215.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1-768x550.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto-1.jpg 1473w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>Lizzie Armanto. Photo courtesy of Vans. <\/figcaption><\/figure>\n\n\n\n<p>Vans remains committed to growing and sustaining skateboarding worldwide, hosting a brand-new series of women\u2019s skate workshops across the globe beginning March 8, 2019, International Women\u2019s Day. Throughout the year, Vans will also host Vanguard experiences at <a href=\"http:\/\/www.vansparkseries.com\/\">Vans Park Series<\/a> events featuring skate clinics, photo exhibits and experiential activations curated by local athletes and the Vanguards themselves. Visit <a href=\"http:\/\/vans.com\/vanguards\">vans.com\/vanguards<\/a> to learn more about skate clinics near you.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner-614x409.jpg\" alt=\"\" class=\"wp-image-71149\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_BrightonZeuner.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption>Brighton Zeuner. Photo courtesy of Vans. <\/figcaption><\/figure>\n\n\n\n<p>\u201cVans extends beyond traditional campaigns by funding efforts that create meaningful interactions with loyalists and newcomers alike,\u201d said April Vitkus, Senior Director of Vans Global Brand Marketing. \u201cVanguards aims to not only tell a story of four women but invites everyone to experience the creative depth that surrounds what we cherish most \u2013 skateboarding.\u201d<\/p>\n\n\n\n<p>\u201cVanguards\u201d is the latest iteration of <em>THIS IS OFF THE WALL <\/em>with more stories to come in the months ahead; see the full campaign at <a href=\"http:\/\/vans.com\/offthewall\">vans.com\/offthewall<\/a>. To share your own story and join the conversation with Vans use #OffTheWall on social media.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"409\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002-614x409.jpg\" alt=\"\" class=\"wp-image-71146\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002-614x409.jpg 614w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/image002.jpg 2000w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption> Lizzie Armanto, Yndiara Asp, Brighton Zeuner and Mami Tezuka. Photo courtesy of Vans. <br \/><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Upcoming Events:<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">MARCH 8 &#8211; GIRLS SKATE JAM \/ CHICAGO, IL<\/h3>\n\n\n\n<p>Show us your style at Girls Skate Jam on International Women\u2019s Day, March 8th, with a performance from Pinky Pinky.<a href=\"https:\/\/houseofvanschicago.queueapp.com\/events\/41666\">RSVP<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MARCH 9 &#8211; GIRLS COMBI CONTEST \/ ORANGE, CA<\/h3>\n\n\n\n<p>Come out and watch the Girls Combi Contest at the Vans Skatepark in Orange on Saturday, March 9th. Free and open to the public from 10 AM &#8211; 5 PM!<a href=\"https:\/\/www.vans.com\/article_detail\/girls-combi-contest.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MARCH 10 &#8211; SHOW US YOUR STYLE \/ HUNTINGTON BEACH, CA<\/h3>\n\n\n\n<p>Join us for a celebration of skateboarding at Vans Huntington Beach Skatepark on Sunday, March 10th. Free and open to the public from 10 AM &#8211; 5 PM. Workshops and food inspired by Lizzie Armanto and Brighton Zeuner!<a href=\"https:\/\/www.vans.com\/article_detail\/show-your-style.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MARCH 16 &#8211; GET ON BOARD \/ ORANGE, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Orange on Saturday, March 16th from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MARCH 23 &#8211; GET ON BOARD \/ HUNTINGTON BEACH, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Huntington Beach on Saturday, March 23rd from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">APRIL 13 &#8211; GET ON BOARD \/ ORANGE, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Orange on Saturday, April 13th from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">APRIL 27 &#8211; GET ON BOARD \/ HUNTINGTON BEACH, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Huntington Beach on Saturday, April 27th from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MAY 11 &#8211; GET ON BOARD \/ ORANGE, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Orange on Saturday, May 11th from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><br \/><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MAY 18 &#8211; GET ON BOARD \/ HUNTINGTON BEACH, CA<\/h3>\n\n\n\n<p>Free girls skate clinics at Vans Skatepark in Huntington Beach on Saturday, May 18th from 8 AM &#8211; 12 PM.<a href=\"https:\/\/www.vans.com\/article_detail\/get-on-board.html\">DETAILS<\/a><\/p>\n\n\n\n<p><strong><em>About Vans<\/em><\/strong><\/p>\n\n\n\n<p><em>Vans<sup>\u00ae<\/sup><\/em>, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. <em>Vans<sup>\u00ae<\/sup><\/em>authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. <em>Vans<sup>\u00ae<\/sup><\/em> has over 2,000 retail locations globally including owned, concession and partnership doors. The <em>Vans<sup>\u00ae<\/sup><\/em> brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the <em>Vans Park Series<\/em>, <em>Vans Triple Crown of Surfing<sup>\u00ae<\/sup><\/em>, <em>Vans Pool Party<\/em>,\u00a0<em>Vans Custom Culture<\/em>, and <em>Vans\u2019<\/em> cultural hub and international music venue,\u00a0<em>House of Vans<\/em>.<\/p>\n\n\n\n<p><strong>Vans, \u201cOff The Wall\u201d Since \u201966<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/www.vans.com\/\"><strong>www.vans.com<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/vans\"><strong>youtube.com\/vans<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/instagram.com\/vans\"><strong>instagram.com\/vans<\/strong><\/a><strong>\u00a0<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/www.facebook.com\/vans\"><strong>facebook.com\/vans<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.twitter.com\/vans_66\"><strong>twitter.com\/vans_66<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new 2019 Vans campaign, THIS IS OFF THE WALL features the style and creativity of LIZZIE ARMANTO, BRIGHTON ZEUNER, YNDIARA ASP &amp; MAMI TEZUKA in \u201cVanguards\u201d&#8230; Expanding on Vans\u2019 THIS IS OFF THE WALL narrative, the campaign defines what \u201cOff The Wall\u201d means through a diverse series of digital storytelling and immersive engagements that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":71144,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4041],"tags":[],"class_list":["post-71143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skate-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2019\/03\/Vanguards_LizzieArmanto.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/71143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=71143"}],"version-history":[{"count":5,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/71143\/revisions"}],"predecessor-version":[{"id":71155,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/71143\/revisions\/71155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/71144"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=71143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=71143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=71143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}