{"id":62348,"date":"2017-05-01T15:54:10","date_gmt":"2017-05-01T22:54:10","guid":{"rendered":"https:\/\/juicemagazine.com\/home\/?p=62348"},"modified":"2026-01-28T15:46:46","modified_gmt":"2026-01-28T23:46:46","slug":"astrodeck-x-rvca-launch-party","status":"publish","type":"post","link":"https:\/\/juicemagazine.com\/home\/astrodeck-x-rvca-launch-party\/","title":{"rendered":"Astrodeck X RVCA Launch Party"},"content":{"rendered":"<p>RVCA hosted a\u00a0historic gathering with the Fletcher family at Icons of Surf in San Clemente, California on April 28th to celebrate the launch of the RVCA X Astrodeck collection.\u00a0Since 1976, Astrodeck has been putting\u00a0traction under the most celebrated surfers in history and as Astrodeck founder Herbie Fletcher says, &#8220;Astrodeck changed surfing. Astrodeck lets you fly in the air and carve harder and get more torque in the turns. I always said more traction in the action.&#8221; To ride big waves is one thing, but to be considered an Astrodeck Wave Warrior is a true honor, and a rite of passage for the most savage watermen on the planet.<\/p>\n<p>RVCA founder, PM Tenore has been working with the Fletchers for long\u00a0time and this Astrodeck collaboration pays tribute to\u00a0surfing culture, which includes a righteous nod to two\u00a0of the world&#8217;s best Wave Warriors, the late Buttons Kaluhiokalani and Michael Ho. This unique\u00a0collection includes a variety of RVCA\/Astrodeck t-shirts, Wave Warrior surf trunks\u00a0and Astrodeck backpack and sandals.<\/p>\n<p>We rolled from Venice to San Clemente to support the Fletcher family and got there just in time to snap a few photos with Herbie Fletcher, Christian Fletcher, Pat Tenore, Mike Maldonado and the crew. Congrats to RVCA and the Fletcher family on another brilliant project.<\/p>\n<pre>Photos and video by Dan Levy &amp; Vans Davey<\/pre>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/e7EEm3wLGHE\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-62385\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2409-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-62393\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2437-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-62395\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1875-vanessa-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62388\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2422-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62396\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa.jpg\" alt=\"\" width=\"1008\" height=\"1512\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa-600x900.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa-200x300.jpg 200w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa-768x1152.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/IMG_1877-vanessa-614x921.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62387\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2418-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62390\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428.jpg\" alt=\"\" width=\"1008\" height=\"672\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428.jpg 1008w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428-600x400.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428-300x200.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428-768x512.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428-614x409.jpg 614w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<hr \/>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62331\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Bowl-Tee.jpg\" alt=\"\" width=\"319\" height=\"447\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Bowl-Tee.jpg 319w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Bowl-Tee-214x300.jpg 214w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<p class=\"p1\">Ever the pioneer, Herbie Fletcher continually sets out to change surfing\u00a0and show those in the community how it can be done better. In 1976, Herbie created Astrodeck in his own lab\u2014the world-famous traction pad company. As the use of the pads became more well-received and technology advanced, so did the ability to create different contours and shapes.\u00a0\u201cI looked at it like the last part of my shaping job by adding kicks, arches and different surface patterns for ultimate grip and control, until the designs eventually evolved into the patented multi-grid lock high performance foot pad of today,\u201d explains Herbie.<\/p>\n<pre class=\"p1\">Read more about Herbie <a href=\"https:\/\/juicemagazine.com\/home\/herbie-fletcher-2\/\">here<\/a> in an interview by Steve Olson \nfor Juice Magazine and <a href=\"https:\/\/juicemagazine.com\/home\/herbie-fletcher\/\">here<\/a> in an interview by James O'Mahoney.<\/pre>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62333\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Super-Natural-Tee.jpg\" alt=\"\" width=\"319\" height=\"447\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Super-Natural-Tee.jpg 319w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Super-Natural-Tee-214x300.jpg 214w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<p class=\"p1\">Astrodeck started a revolution in performance surfing and continues to be the standard for surfboard traction. Through the years, Herbie has worked with the best surfers in the business and created the <i>Wave Warriors<\/i> video series to promote the Astrodeck brand. The iconic Wave Warrior photo shoots with the best surfers on the North Shore is still a tradition that carries on today.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62335\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Wave-Warrior-Trunk.jpg\" alt=\"\" width=\"642\" height=\"362\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Wave-Warrior-Trunk.jpg 642w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Wave-Warrior-Trunk-600x338.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Wave-Warrior-Trunk-300x169.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/Astrodeck-Wave-Warrior-Trunk-614x346.jpg 614w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/p>\n<p class=\"p1\">Astrodeck has evolved over the years, and\u00a0the family tradition of the brand has persevered.\u00a0Herbie and Dibi continue to be the driving force behind Astrodeck.\u00a0Their sons Christian and Nathan are also involved and, besides Herbie, are Astrodeck&#8217;s\u00a0most tenured team riders.\u00a0The RVCA X Astrodeck collaboration has been in the making for many years through a deep friendship between the Fletchers and RVCA founder PM Tenore.\u00a0 RVCA is proud to present the RVCA X Astrodeck collection that is only available in our premiere surf retailers worldwide.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62330\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner.jpg\" alt=\"\" width=\"860\" height=\"321\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner.jpg 860w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner-600x224.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner-300x112.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner-768x287.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-Astrodeck-herbie-fletcher-inspired-by-banner-614x229.jpg 614w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n<p class=\"p1\">Please follow the Herbie Fletcher\u2019s new video series <i>The Thrill is Back<\/i> at <a href=\"http:\/\/rvca.com\/\"><span class=\"s1\">RVCA.COM<\/span><\/a>.\u00a0 <i>The Thrill is Back<\/i> is a catalog of re-edited footage from the Astrodeck archives, packaged by Herbie in a video series exclusive for RVCA.\u00a0Enjoy.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62329\" src=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3.jpg\" alt=\"\" width=\"860\" height=\"645\" srcset=\"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3.jpg 860w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3-600x450.jpg 600w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3-300x225.jpg 300w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3-768x576.jpg 768w, https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/04\/RVCA-ASTRODECK-ICONS-FLYER3-614x461.jpg 614w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RVCA hosted a\u00a0historic gathering with the Fletcher family at Icons of Surf in San Clemente, California on April 28th to celebrate the launch of the RVCA X Astrodeck collection.\u00a0Since 1976, Astrodeck has been putting\u00a0traction under the most celebrated surfers in history and as Astrodeck founder Herbie Fletcher says, &#8220;Astrodeck changed surfing. Astrodeck lets you fly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":62390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4026,4027,4042],"tags":[],"class_list":["post-62348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-featured","category-surf-2"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/juicemagazine.com\/home\/wp-content\/uploads\/2017\/05\/BE8A2428.jpg","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/62348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/comments?post=62348"}],"version-history":[{"count":16,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/62348\/revisions"}],"predecessor-version":[{"id":99383,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/posts\/62348\/revisions\/99383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media\/62390"}],"wp:attachment":[{"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/media?parent=62348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/categories?post=62348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juicemagazine.com\/home\/wp-json\/wp\/v2\/tags?post=62348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}