Greyson Fletcher – Leave Blood

Arbor has announced its first two pro models with Greyson Fletcher, with the release of Leave Blood. This new edit, filmed in Greyson’s studio, and at his local San Clemente Skatepark, highlights Greyson’s skills as both a skateboarder and an artist.

Watch Now

Arbor is proud to announce its first two pro models with Greyson Fletcher, with the release of Leave Blood. The new edit, filmed in Greyson’s studio, and at his local San Clemente Skatepark, highlights Greyson’s skills as both a skateboarder and an artist.

Film / Edit: Nate Shute | Music: Andrés Segovia “Leyenda”|  Photos: Cody Moyles

Greyson Fletcher Studio. Photo by Cody Moyles

Arbor’s mission is to reduce the impact that producing skateboards and snowboards has on the planet. For decades now, this effort has been shaped by both the athletes and artists the Brand works with. These distinct collaborators define performance, progression, message, light, and color for the Brand, as it works to deliver sustainability year-in, and year-out.

SHOP GREYSON PRO SERIES

Every once in a while, an individual comes into the Arbor family who excels at both art and skateboarding. Greyson is just such a person, and the Brand is stoked to highlight both his raw, powerful skateboarding and deeply personal art in this film. Those passions made these new models possible – the first ever Greyson Fletcher shapes to feature his artwork.  

Greyson 8.25 Darksider Pro Deck Comp 2021. Photo by Cody Moyles
Greyson Fletcher 8.25 Delusion Pro Deck Comp 2021. Photo by Cody Moyles

Crossing the Grain: The 25 year journey of Arbor

In 1995, two friends launched Arbor to make environmental conservation the guiding principle in the production of their snowboard and skateboard products. Arbor would become the first action sports brand founded to focus on sustainability and formally commit to donating a portion of sales to the restoration of the environment. The story of how Arbor got from this idealistic start to the brand it is today, has never been told. 

Now at the 25-year mark, the unique history of this pioneering company has finally been documented in Crossing the Grain. The film takes you through Arbor’s launch into an extremely crowded mid-90’s boardsports market; its struggles to find acceptance for its sustainability message as the industry rapidly consolidated in the early 2000s; and the realization that it would take a more collective path forward to survive and thrive as the first eco-minded snowboard and skateboard brand.   

Crossing the Grain is an insightful look at how the business was saved, how the brand’s founding commitments were reinforced, and ultimately how Arbor earned its place as one of today’s most innovative and enduring brands. 

Filmed and edited by @blackkoles

Submit Comment

Post a reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

JUICE MAGAZINE | 319 OCEAN FRONT WALK #1, VENICE, CA 90291 | (310) 399.5336 | JUICEMAGAZINE@GMAIL.COM
Juice is an interview magazine featuring skateboarding, surfing, art and music. Since 1993, Juice has been independently owned and dedicated to the core. Juice Magazine specializes in coverage of core skateboarders, surfers, musicians, skatepark builders, artists, photographers, rock n roll, metal, hardcore, pools, pipes & punk rock. Keep Skateboarding A Crime.
ABOUT | CONTACT | INDEX | NEWSLETTER | INTERNSHIPS | LINKS | SITEMAP | ADVERTISE | LETTERS | TERMS AND CONDITIONS | PRIVACY POLICY
© 1993-2022 Juice Enterprises, Inc. All rights reserved. No part of this publication may be reproduced by any means; electronic, mechanical, photocopy, or otherwise without the prior written permission of the copyright owner, photographers, writers, or artists named herein. Trademarks mentioned herein are the property of their respective owners.
Translate »
%d bloggers like this: