adidas x Juice Magazine Venice Pavilion Party at Beyond The Streets

Over the Memorial Day weekend, adidas Skateboarding and BEYOND THE STREETS, in partnership with Juice Magazine, officially celebrated the re-creation of the iconic Venice Pavilion with a party showcasing skateboarding, graffiti, and music with an all-star skate jam and concert.

The high energy party saw a punk rock skate pit and special musical performances by EXCEL and THE SHRINE alongside DJ sets by Pat Hoed, aka Adam Bomb (Final Countdown) and the highly anticipated release of Ric Clayton’s Welcome to Venice with a book signing by the iconic O.G. artist.

In Josh “Bagel” Klassman’s words, “Ric Clayton’s (RxCx) new book “Welcome To Venice” is as punk rock gangster street art as it gets. He combines grit and humor like no one else. At first glance, you might miss many details. As you stare deeper and deeper into each drawing, you will discover so many cool hidden things. His style is unmatched and all his own. It’s pure artistic genius with every page.” You can order your copy of “Welcome To Venice” here. 

Venice Beach legends and friends in attendance for the adidas x Juice Magazine Venice Pavilion Party kick off to summertime celebration included Jesse Martinez, Aaron “Fingers” Murray, Marty Grimes, Estevan Oriol, Herbie Fletcher, Rick Kosick, Joey Tran Vo, Josh “Bagel” Klassman, Jayme “Vision” Burtis, Ivan Hosoi, OG Slick, Dibi Fletcher, Gary Wong, Shawn “Lefty” Lucero, Carter Slade, Paul Schmitt, Jim Gray, Bruce Thomas, Victor Blue, Tristain “Lil Red Dog” Welch, Kelly Jackson, Wynn Miller, Cris Dawson and Daggers, Masao Miyashiro.

Pro skateboarders Christian Hosoi, Eric “Tuma” Britton, Bennett Harada, Ryan Simonetti, Chris Roberts, Weeman, Daniel Castillo, Greyson Fletcher, Lonny Hiramoto, and Vincent Luevanos made guest appearances and smashed up the walls of the Venice Pavilion installation.

Skateboarding Hall of Famers on hand to commemorate this unique and historic event included: C.R. Stecyk III, Eric Dressen, Laura Thornhill Caswell, and Jeff Ho, as well as Skateboarding Hall of Fame proprietor, Todd Huber.

Many of the next generation Venice skaters were on hand to give respect and rip-ride with the legends of the West Side, including: Shota Kubo, Julian Martinez, Endless Hosoi, Classic Hosoi, Jayce Murray, Dez Murray, Tye Trujillo, Tullah Trujillo, Levi Jackson, Quinne Daniels, Taiyo J Lee, Tommy Calvert and Jake Familton.

Grammy Award-winning musician Robert Trujillo of Metallica and Oscar nominated actor Rob Reiner, as well as Dante Ross, one of the Top 25 Greatest A&R reps in hip-hop history, made the scene. Slash of Guns N Roses, and Louiche Mayorga, former bass player for Suicidal Tendencies, and superstar drummer, Joey Castillo, were all front and center to celebrate the legacy of the Venice Pavilion.

We want to thank everyone for sharing in this unique once in a lifetime remembrance of the Venice Pavilion. We also want to say a special thank you to Roger Gastman, Amanda Bessette, Andrew Luft, Anna Serena and Sarah Easton of Beyond The Streets, and Cullen Poythress of Adidas Skateboarding, and Alice Chung, Candice Han, Paige Bradford of Pitchblend PR and Karin Wulff of The 44 Co., Aaron Spohn of Spohn Ranch, and C.R. Stecyk III, Risk, and OG Slick for all the hard work in putting together such an incredible event. We also want to thank to Christian Hosoi, Josh “Bagel” Klassman, Jayme Burtis, Jeff Ho, Vanessa Davey, Jay Meer, The Fakies and Bobby Brown for their ongoing help and support. 100% Respect to Ric Clayton, The Shrine and Excel and thanks again to everyone that contributed to making this such a memorable occasion.

We hope you’ll enjoy checking out these photos and videos from the party. Have a great summer!

About adidas Skateboarding: adidas Skateboarding is a segment of adidas Originals, a division of the adidas Group. Founded in 1998, adidas Skateboarding creates footwear and apparel for skateboarders distributed through a global network of skateboarding retailers. The brand supports a group of elite and iconic professional and amateur skateboarders including Mark Gonzales, Dennis Busenitz and Na-kel Smith.

About BEYOND THE STREETS: Curated by author and historian Roger Gastman, graffiti’s foremost authority, BEYOND THE STREETS (BTS) will kick off its inaugural showcase of diverse paintings, sculpture, photography, performances, lectures, films, and custom installations throughout 40,000+ square feet of industrial indoor and outdoor space in Los Angeles, California. The exhibition celebrates the soaring heights to which the world’s most recognizable modern art movement has risen. Original featured works will come from SHEPARD FAIREY, JASON REVOK, RETNA, LADY PINK, DASH SNOW, GUERRILLA GIRLS, BARRY McGEE, CHAZ, LEE QUIÑONES, FAILE, SWOON, TAKI 183 plus DENNIS HOPPER, TAKASHI MURAKAMI, AND MANY MORE. The one-of-a-kind, touring BTS exhibition debuts in Los Angeles on May 6, 2018 and will run through July 6, 2018. BTS will then head to New York City with more global locations to be announced.

ABOUT JUICE MAGAZINE: Since 1993, Juice Magazine has been dedicated to the core of skateboarding, surfing and punk rock with a focus on in-depth interviews by the icons of skate, surf and punk rock culture. The Juice Magazine crew includes a line-up of surf and skate legends, and the honest approach of their stories and photos make Juice Magazine more than just a magazine. Juice Magazine is committed to giving credit to the true pioneers and innovators of skateboarding, surfing and music and keeping it punk. For information, please visit: www.juicemagazine.com

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BEYOND THE STREETS X ADIDAS X JUICE MAGAZINE PARTY.

Video Music:  “The Destroyers” by THE SHRINE

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Beyond The Streets x Adidas x Juice Magazine Venice Pavilion Party Preview

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Last Day in the Venice Pavilion

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More about BEYOND THE STREETS

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Tour of BEYOND THE STREETS With Curator Roger Gastman

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Thanks to the amazing photographers that have shared their photos from the Beyond The Streets X Adidas X Juice Magazine celebration including: Josh “Bagel” Klassman, Kelly Jackson, Dan Levy, Chris Hooten, Aaron Murray, Marissa Murray, Dave Barker, Ernest Brown, Heidi Lemmon, Terri Craft, Vanessa Davey, Beau Roulette and Edizen Stowell of VenicePaparazzi.com. 100% love and respect…

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