PRESS RELEASE
The Inertia is proud to announce the launch of its new documentary film series, an initiative that aims to tell the best stories in surfing. The first, 24-minute episode provides an intimate portrait of the mentality, risks and lifestyle associated with pursuing monstrous waves around the planet through the eyes of one of the world’s most decorated big wave surfers, Greg Long. The film’s title, Sine Qua Non, is a Latin phrase, which, roughly translated, means, “Without which, [there is] nothing.”
“Sine Qua Non: The Psychology of Big Wave Surfing with Greg Long” is directed by Richard Yelland of Curtis Birch Inc., who most recently directed and produced Nike’s 12 Miles North, the story of the first African American surfer. Yelland also produced “Floating: The Nathan Gocke Story,” which earned him Best Short Documentary at 2011 Cannes Film Festival’s American Pavilion Emerging Filmmaker Showcase.
“What’s compelling about Greg Long’s story is that it goes beyond surfing,” said Yelland, director and producer, “Sine Qua Non.” “It’s about realizing your extreme passion and pursuing it without question. If you know what you can’t live without, then you will chase your dreams without compromise. In that regard, you cannot fail – no matter the consequences.”
Log on to theinertia.com today to download the film for free and view it in its entirety.
