“Surfing: 1778-2015” – Taschen Book Launch at Ron Robinson

Taschen puts out world-class books and Ron Robinson knows how to throw a really cool celebration, so it was a fantastic signing party for the new “Surfing: 1778-2015” book at the Ron Robinson store in Santa Monica, California on June 9th. The giant Taschen “Surfing” tome is unreal, with over 900 incredible images and 592 monumental pages, featuring 200+ years of surf history, legendary watermen, surf culture and good times. The people at Taschen really did a great job on the book, along with author, Jim Heimann, who spent over three and a half years researching and compiling this powerful collection of essays and photos. The book launch turned into a great reunion party, and I saw a bunch of people that I haven’t seen in a while like Rory Russell, Bob Milner, Andy Moses, Anthony Friedkin, Don Miller and Craig Stecyk III. Thank you to the Robinson family for hosting such an outstanding event. Get a look at “Surfing” and grab one for your collection. Much love to everybody. Peace out.”

Words by Jeff Ho

Photos by Dan Levy and Terri Craft

surfing_xl_int_3d_01132_1508141057_id_988442

_IMG_8109 Jeff Ho, Jim Heimann, Bob Milner. Photo by Dan Levy

IMG_6968-terri “Surfing” book features iconic images by C.R. Stecyk III. Photo by Terri Craft

IMG_6966-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8173 Rory Russell and Jeff Ho. Photo by Dan Levy

_IMG_8116 The signing line up. Photo by Dan Levy

_IMG_8210 Jim Heimann and family celebrate. Photo by Dan Levy

_IMG_8083 Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8074 Bob Milner, Terri Craft and Jeff Ho. Photo by Dan Levy

_IMG_8102 Joe Heimann with the John Hancock signatures. Photo by Dan Levy

_IMG_8155 Surfing Book launch with Jeff Ho. Photo by Dan Levy

_IMG_8229 Bob Milner and Rory Russell. Photo by Dan Levy

_IMG_8162 Don Miller and Jeff Ho. Photo by Dan Levy

IMG_6971-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8190 Jeff Ho and Jim Heimann. Photo by Dan Levy

IMG_6977-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8209 Taschen “Surfing” launch party with Jim Heimann. Photo by Dan Levy

_IMG_8235 Jeff Ho and Andy Moses. Photo by Dan Levy

IMG_6979-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8241 Jeff Ho and Andy Moses. Photo by Dan Levy

_IMG_8304 Cris Dawson and Cary Weiss. Photo by Dan Levy

_IMG_8066 Bob Milner and Jeff Ho. Photo by Dan Levy

_IMG_8247 “Surfing” Book Signing. Photo by Dan Levy

IMG_6961-terri Dan Levy and Anthony Friedkin. Photo by Terri Craft

_IMG_8260 Ron Robinson new shop on Fifth St, Santa Monica. Photo by Dan Levy

IMG_6976-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8277 Jeff Ho and Cris Dawson. Photo by Dan Levy

IMG_6974-terri Retro surfboard display curated by The Vintage Surfboard. Photo by Terri Craft

_IMG_8296 Jeff Ho with the baggy. Photo by Dan Levy

_IMG_8308 “Surfing” signing party at Ron Robinson. Photo by Dan Levy

_IMG_8059_2 Ron Robinson shop in S.M.. Photo by Dan Levy

jeffho-terricraft-FullSizeRender Jeff Ho with the new Taschen “Surfing” book. Photo by Terri Craft

 


About “Surfing”

“SURFING”

The sport of kings

More than 200 years of surfing culture

This platinum tome is the most comprehensive visual history of surfing to date, marking a major cultural event as much as a publication. Following three and a half years of meticulous research, it brings together more than 900 images to chart the evolution of surfing as a sport, a lifestyle, and a philosophy.

The book is arranged into five chronological chapters, tracing surfing culture from the first recorded European contact in 1778 by Captain James Cook to the global and multi-platform phenomenon of today. Utilizing institutions, collections, and photographic archives from around the world, and with accompanying essays by the world’s top surf journalists, it celebrates the sport on and off the water, as a community of 20 million practitioners and countless more devotees, and as a leading influence on fashion, film, art, and music.

An unrivaled tribute to the breadth, complexity, and richness of surfing, this book is a must-have for any serious player on the surfing scene and anybody who aspires to the surfing lifestyle. As one surfing scribe has declared, “There has never been a book like this, and there will never be another one again.”

The Editor

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
https://www.taschen.com

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