STRAT: 60 Years of the Stratocaster presented by Fender and Hurley | Juice Magazine
C.R. Stecyk III always creates and curates phenomenal art exhibitions and here is yet another example of his collaborative ingenuity and pure genius at work. To celebrate the 60th anniversary of the Stratocaster, Stecyk combined the resources of Fender and Hurley, invited a superstar line-up of artists, surfers, skateboarders and musicians to hand-paint a Strat, set up an online auction fundraiser and a charity art show and then coordinated the entire project to give all proceeds to those in need through the well-placed efforts of Waves for Water. 100% Respect.
Bidding for these one-of-a-kind guitars begins Oct 22, 2014 online at eBay.com/stratauction
The “Strat” charity art show will take place at Hurley’s headquarters in Orange County, California, on October 24, 2014.
PRESS RELEASE:
HURLEY AND FENDER PRESENT “STRAT: 60 YEARS OF THE STRATOCASTER”
Iconic Artist-Collaboration Auction will benefit Waves For Water
LOS ANGELES, Oct 1, 2014 – Through a unique blend of artists and musicians – including Donald Edward Hardy, Brandon Boyd, Thomas Campbell, Johnny Marr, and Shawn Stussy – Hurley and Fender will recognize the unparalleled heritage of the world’s most popular guitar on its 60th anniversary. Twenty American-made, hand-painted Stratocaster guitars will be auctioned off to raise money for Waves For Water, which in turn will save lives through water-based initiatives.
STRAT: 60 Years of the Stratocaster is a collaboration between the two unique brands and pays homage to the iconic Fender Stratocaster guitar as it embarks on its seventh decade of existence. Each Stratocaster guitar will include individual designs and artwork by a featured artist, and will be auctioned on eBay October 22 through November 1. Proceeds will benefit Waves For Water, an organization that brings access to potable water to nations in need.
“As forms of creative expression, music and art have always been closely linked and ride the same cultural waves,” said Justin Norvell, Vice President of Product Marketing for Fender .
“A musician’s desire to express themselves has often led to their guitars and basses being painted – like Jimi Hendrix’s Monterrey Strat, Joe Strummer’s Stenciled Telecasters, or art commissions like Eric Clapton’s guitars painted by CRASH. This collaboration is an exciting and natural fit – we have tons of crossover between the musician, skate and surf communities, and are stoked to get together for a great cause.”
A charity art show will take place at Hurley’s headquarters in Orange County on October 24 to bolster the financial efforts of the project, and will be the only exhibit to see the guitars in person before they’re sold via eBay Givingworks.
The featured artists each designed their own unique guitar – the list includes: Shawn Stussy, Don Ed Hardy, Craig Stecyk, Christian Jacobs, Natalia Fabia, Ryan Adams, Johnny Marr, Brandon Boyd, Tommy Guerrero, Ray Barbee, Wes Humpston, Lance Mountain, Tim Armstrong, Tim Biskup, Dan Smith, Albert De Alba, Russell Crotty, Tokyo Hiro, Cryptik, and Thomas Campbell.
“Having had a relationship with both Fender and Hurley for years, it seemed natural to bring them together; both are two seminal Southern California brands that have become leaders in world culture,” said Curator and Participating Artist C.R. Stecyk III.
One hundred percent of the proceeds will benefit Waves For Water. To learn more, see the guitars, and place a bid on a one-of-a-kind Stratocaster, visit eBay.com/stratauction, and wavesforwater.org.
About Fender Musical Instruments Corporation: Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, Takamine®, EVH®, Ovation®, Charvel® and Groove Tubes®, among others. For more information, visit www.fender.com.
About Hurley:
Founded in 1999 with roots in Huntington Beach, Hurley is a performance surf brand which designs, markets and distributes industry-leading apparel, footwear and accessories. Fueled by innovation, inclusion and empowerment of youth, Hurley is a wholly owned subsidiary of Nike Inc. with headquarters in Costa Mesa, CA and offices in Tokyo, Sydney, Barcelona and Bali. For more information, visit hurley.com.
