In this 3-minute documentary, Levis® follows an energized community of skateboarders and helps them build a new skate park in Puerto Peñasco, Mexico. This is how a legacy brand shows its commitment to skateboarding with a dedication to building concrete skateparks to last.
http://levis-skateboarding.com/
Press Release:
100KM south of the U.S. border in Northwest Mexico is Puerto Peñasco, originally developed as a fishing village that became a vacation destination for Mexicans and Americans alike. The global economic downturn of 2008 left its skyline chalked full of incomplete buildings as tourism, and the local economy, suffered to bounce back.
The city has weathered streets and limited spots to skate, yet a strong, energized, community of skateboarders. Without a local shop, skaters from Puerto Peñasco sought the support of shops across the boarder, in neighboring Arizona, and caught the attention of their local government and non-profit groups looking to help their growing movement. Word eventually got to us, and we quickly amassed a crew to help them build.
This past spring, Marius Syvanen, Al Partanen, Josh Matthews, Pat Moran, Dan Plunkett and Joey Pepper traveled to Puerto Peñasco with shovels and skateboards in hand to help build a new cement park for the community to enjoy and build upon for years to come.
About Levi’s® Skateboarding Collection:
Skateboarders define themselves. They do not conform to rules, and there is no standard uniform. However, almost anyone who has ever stepped on a skateboard has worn Levi’s® jeans. Featuring timeless design and meticulous craftsmanship, Levi’s® jeans have been offering classic American style for more than 140 years – the Levi’s® Skateboarding Collection is the latest in Levi’s product innovation. Focusing on performance details that offer skateboarders of any level greater comfort through mobility, breathability, strength & protection, the Levi’s® Skateboarding Collection is intended to withstand the harsh punishment skateboarders endure. For more information about the Levi’s® Skateboarding Collection, please visit levi.com/skateboarding.
