Three decades of icon status is nothing to shirk, especially when it comes to the cutthroat world of skate branding. Bones Wheels knows just that and is returning to their roots with the Vato Rat as their lead logo starting 2015. Continuing their legacy laced in urethanes see more at bones.com.
In a world gone postmodern retro, Bones Wheels leads the way, and we’re kicking off 2015 with a new lead logo: The Vato Rat. The iconic rattle-can image runs three decades deep in our skate history, a legacy built on superior urethanes for all styles of skateboarding. Here’s to three decades more.
PRODUCT PERFORMANCE
Many skaters assume the performance and quality of skate wheels are all the same. A wheel is a wheel is a wheel, they might say, but that’s actually not the case. In fact, very large differences exist between the raw materials, manufacturing process, quality control and performance of different wheel brands. Up until now though, a wheel’s reputation has been a combination of market hype, market muscle, skater support and word of mouth. BONES popularity is largely a result of superior quality, performance and durability. All BONES Wheel unique formulas are solely developed and produced in its own manufacturing plant located in Santa Barbara, CA. Using drastically different physical and engineering properties for each formula, BONES creates unique urethanes for specific applications of skateboarding.
