Air + Style 2015

Shaun White will bring the Air + Style event to the U.S. for the first time to Pasadena’s Rose Bowl on Saturday, Feb. 21 and Sunday, Feb. 22, 2015.

 “Air + Style brings together my personal and professional interests in a unique and cool way,” said White. “Seeing sports, music, fashion, art and culture collide at a venue like the Rose Bowl is going to be awesome. The Rose Bowl is an iconic stadium that carries meaning for the residents of Pasadena, the city of Los Angeles and college football fans across the USA.   It felt like a natural fit for such a unique event. Air + Style has been an international event since 1993. I have traveled the world snowboarding and having recently toured internationally with my band BAD THINGS.  It was cool to see how people around the world react to sports and music in such different yet similar ways. Air + Style brings these worlds together. This event has so many elements (food, art, music, sports) and appeals to people of all ages. I love that all my friends and family can come and enjoy the two-day experience.“

Air + Style is an international event that blends world-class action sports talent with live music, fashion, art, lifestyle trends and food.  The competitors will be tackling a 16-story high, 500 foot-long ramp via a jump takeoff of 10-feet tall and a 40-foot wide landing zone, all designed by Snow Park Technologies.

“I am so excited to be able to bring Shaun’s vision to life,“ said Keith Yokomoto, Chief Operating Officer of Shaun White Enterprises.  “When he first purchased Air + Style, Shaun envisioned bringing the event to the United States and being in America’s stadium, the Rose Bowl was a natural. I hope that the growth of snowboarding in the 21 years Shaun has been involved in the sport will take another step with this event. It will be exciting to see the convergence of action sports, music, art and culture, which has been so much a part of his life. I get excited just thinking about snow coming to Pasadena!“

Air + Style is a reflection of Shaun White’s lifestyle involving sporting elements that will include snowboarding, skiing, skateboarding and BMX; music from three stages inside and outside the Rose Bowl; an interactive kids area; a fashion show; technology; cuisine; gaming; and art reflected throughout the venue.  

White will participate in snowboarding and skateboarding exhibitions. The entire list of world-class competitors will be announced soon.  White will perform with his band, “Bad Things”, and other musical performers will be announced soon.  Musical acts will perform throughout the day outside the Rose Bowl with the final concert each night at 8 p.m. inside the Rose Bowl.

Sixteen snowboarders and sixteen skiers representing the best in the world will compete.  Eight snowboarders will be invited and the other eight will qualify from the events in Innsbruck and Beijing.  The Association of Free Skiing Professionals has designated the Pasadena Air + Style event as a “platinum” event ensuring the top professionals.

Tickets for Air + Style will go on sale today through all Ticketmaster outlets. Two-day tickets are priced at $189 and $139.  VIP tickets will be available through Rose Bowl Premium Seating.

Food, fashion and art will also be featured over the two-days.  A host of celebrity chefs will be participating along with the top food trucks and vendors.  Fashion shows will be held on the surrounding grounds and on the snow ramp and art will be on display through a public graffiti wall, giant digital displays, nightly light shows and art galleries throughout the venue.

For further information, visit www.air-style.com 

PRESS RELEASE:

KENDRICK LAMAR, STEVE AOKI AND DIPLO AMONG THE BANDS TO PERFORM AT TWO-DAY AIR + STYLE EVENT FEB. 21-22

Shaun White and Pasadena’s Rose Bowl Stadium to Host Snowboarding and Skiing Event; Musical Acts to Also Include Edward Sharpe & The Magnetic Zeros, Phantogram, Portugal. The Man, Sleigh Bells and Bad Things

PASADENA, CA –The combination of the world’s greatest snowboarders, skiers and skateboarders with the sounds of some of the finest musical groups will be part of the two-day Air + Style event, set for Saturday, February 21 and Sunday, February 22 at Pasadena’s Rose Bowl Stadium. The athletes and the musical talents have all been brought together by Olympic champion Shaun White as Air + Style will make its U.S. debut.

Kendrick Lamar, Steve Aoki, Diplo, Edward Sharpe & The Magnetic Zeros, Phantogram, Portugal. The Man, Sleigh Bells, The Black Lips, Cults, Surfer Blood, METZ and Bad Things are among the first artists to be confirmed to perform.

The event, staged by Shaun White Enterprises and hosted by White, originated 21 years ago in Innsbruck, Austria, and a second event in the series was added in Beijing, China, five years ago.  The Beijing events will be held December 5-6, 2014 and Innsbruck events January 16-17, 2015, leading into the final event of the season at the Rose Bowl Stadium in Pasadena.  KROQ is the presenting media partner, and Shaun White’s existing partners will also participate, including GoPro, Target, Oakley, Burton and Monkey Bars.

Musical acts will perform throughout the day outside Rose Bowl Stadium with the final concert each night at 8 p.m. inside the Stadium.

Confirmed athletes competing in the two-day Air + Style event include Olympic snowboard slopestyle gold medalist Sage Kotsenburg, Olympic snowboard slopestyle bronze medalist Mark McMorris, Olympic ski slopestyle gold medalist Joss Christensen, and Olympic slopestyle skier Bobby Brown who has won X Games gold in slopestyle and big air.  McMorris won the Innsbruck Air + Style event in 2011.

“I’m really excited that Air + Style: Los Angeles keeps getting better,” said White.  “I can’t wait to hear all these incredible acts perform at the Rose Bowl this February!”

Sixteen snowboarders and sixteen skiers representing the best in the world will compete.  Eight snowboarders will be invited and the other eight will qualify from the events in Innsbruck and Beijing.  The Association of Free Skiing Professionals has designated the Pasadena Air + Style event as a “platinum” event ensuring the top professionals.  The competitors will be tackling a 16-story high, 450-foot long ramp and 70-foot jump, all managed by Snow Park Technologies.

Tickets for Air + Style are on sale through all Ticketmaster outlets (www.ticketmaster.com).  Two-day tickets that gain fans access to both Saturday and Sunday events are priced at $189 for access to floor seating for nightly concerts and $139 for general admission.  VIP tickets will be available through Rose Bowl Premium Seating at 626-585-6800.

For further information, log on to www.air-style.com 

About Shaun White

Shaun White is a dual sport professional athlete who maintains some of the highest accolades within snowboarding and skateboarding. Shaun has collected numerous titles and victories, most notably gold medals in snowboarding in both the 2006 and 2010 Winter Olympics. With XX gold medals from both the X Games and Winter Games, White has also won 10 ESPY Awards and is a two-time winner of Air + Style. Shaun is an active supporter of St. Jude Children’s Research Hospital and Target House, the Make-A-Wish Foundation, Boys and Girls Club and The Tony Hawk Foundation. 

About Air + Style

Air + Style was founded in 1993 by Andrew Hourmont and was the first Big Air snowboarding competition of its kind. By combining a major world-class sporting event with live music in major stadiums, Air + Style is a pioneer of modern sports entertainment and a forerunner in youth marketing. Since 1993, Air + Style has held 27 editions of the competition in Austria, Germany and China drawing in hundreds of thousands of fans to witness some of the sport’s greatest moments in Olympic stadiums in Innsbruck, Munich and Beijing. The list of champions reads like a who’s-who of snowboarding, names like Shaun White, Terje Haakonsen, Kevin Pearce, Travis Rice, Jim Rippey,  Ingemar Backman, Stefan Gimpl, David Benedek, Mark McMorris, Sebastien Toutant and Peetu Piiroinen. The Air + Style Company is also the world-leader in design and construction of artificial snow ramps. In 1999 to 2001, the company held three Air & Style skateboard half pipe competitions in Austria with skate legends like Andy McDonald, Tony Hawk, Sandro Dias and Sergie Ventura taking part.

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