JUICE MAGAZINE ADVERTISING INFORMATION
"We're not here to fit in. We're here to stand out." – MIKE MUIR - SUICIDAL TENDENCIES – Juice Magazine #45
JUICE MAGAZINE has been representing the soul of skateboarding, surfing and music since 1993. The honest approach of the stories and photos from an insider’s perspective makes JUICE more than just a magazine. With the legendary status of the JUICE MAGAZINE editors, every issue is full of raw, real and revealing interviews featuring some of the most interesting skateboarding journalism ever. JUICE MAGAZINE is an ongoing documentation of the roots of skateboarding, surfing and music by those that live it.
JUICE MAGAZINE hits four major markets, including music, skate, surf and lifestyle, with just one advertisement. JUICE has become a collector’s item every issue with the philosophy of making the best magazine every time, so your ad stays in action much longer than most. JUICE has the credibility you want and the legitimate forum you need to get your message across.
The impact music and skateboarding have had upon each other is undeniable. From the driving groove of DEVO to the high energy impact of the Sex Pistols, Bad Brains, Minor Threat, Metallica, T.S.O.L. and Black Flag, skateboarding has always had a soundtrack. JUICE recognizes this phenomenon and pays respect with in-depth interviews with many of music’s greatest.
"How does anyone not think that skateboarding is the coolest thing in the world?" – CHRISTIAN HOSOI - Juice Magazine #62
ADVERTISING IN JUICE MAGAZINE WORKS
JUICE MAGAZINE provides circulation in independent skate shops, surf shops, music stores and book stores, along with national outlets including Barnes & Noble, 7-Eleven and many more, allowing you to reach a vast amount of people within major markets all over the world. JUICE MAGAZINE is distributed through newsstands nationally and internationally. JUICE MAGAZINE is also represented at major music, surf and skate trade shows.
Advertising in JUICE MAGAZINE is like having your own underground street team in all the right places. JUICE MAGAZINE is known to have a longer street life, longer-lasting retention value and features a larger format (9” x 11”), which allows for a larger ad presentation.
JUICE MAGAZINE print advertising campaigns are effective because they are being delivered to a core audience not touched by other publications. Our largest market is Males 24-54; most of whom have steady capital and children whose interests parallel their own.
JUICE MAGAZINE is one of the only independent voices left to communicate to the real underground of skateboarding. It is our mission to pay tribute to those who rip by documenting the truth built on a foundation of the history and legacy of skateboarding and building to the current state of affairs.
JUICE MAGAZINE also hosts a vast website of archives, current news and event coverage at http://juicemagazine.com. Website advertising is also available. Let us customize a campaign specifically for you.
"I am trying to stay committed to the idea of the underground. I don't want to just polish up this gift and sell it to somebody. I'm trying to keep it in good shape so it can be handed off to somebody else." - IAN MACKAYE - Juice Magazine #50
JUICE MAGAZINE PRINTING SPECIFICATIONS:
Live Area: 8.6″ wide x 10.6″ tall
Bleed is .25 for final bleed size of 9.25 x 11.25
Final Product/Trim Size: 9″ wide x 11″ tall
Resolution: 300-350 dpi
Line Screen 175
JUICE MAGAZINE AD DIMENSIONS
Ad Dimensions: Width x Height
■ 1/8 Horizontal…..4.25″ x 2.575″
■ 1/4 Vertical…..4.25″ x 5.25″
■ 1/2 Vertical…..4.25″ x 10.6″
■ 1/2 Horizontal…..8.6″ x 5.25″
■ Full Non-Bleed…..8.6″ x 10.6″
■ Full Bleed…..9.25″ x 11.5″
■ 2 page bleed…..18.25” x 11.25”
■ Trim Size…..9″ x 11″ (.25 bleed on all four sides)
Four Color Process Ads: We accept DIGITAL FILES ONLY – no film. Files created with QuarkXpress, Adobe Illustrator, Adobe InDesign, Adobe Photoshop or Adobe Acrobat are acceptable.
Formats: Mac-formated EPS, PDF and TIFF files. JUICE MAGAZINE is not responsible for any loss of text or visual outside of the live image area.
Media accepted includes CD, DVD and 100 MB Zips. Please include proofs. Digital files should be prepared with the following specifications to ensure proper results:
■ Include all placed images, even those embedded.
■ Include all fonts – printer and screen; Trapping set to a .144 point spread.
■ Color mode of CMYK, convert spot colors to process.
■ Raster images must be at least 300 dpi at 100% [1200 dpi for bitmapped images]
SEND ALL MATERIALS TO:
319 OCEAN FRONT WALK #1
VENICE, CA 90291
Placement Guarantee: Specific placement may be requested at an additional charge of 20%.
Distribution: Circulation nationally through newsstand distribution, plus international distributors.
Art charges: $50/hr. Our designers can help to create your print campaign.
Payment Specs: Payment is due with ad artwork. These advertising rates are net. Agency commissions should be added to the rates listed. All new accounts must send payment for their ads in advance of our ad deadline. Late
fees of 10% of the ad rate will be charged monthly to delinquent accounts. Checks should be made out to JUICE MAGAZINE.
Long Term Contracts: All ads reserved on a long-term contract must run consecutively to retain discount rates.
Proofs: Proofs will be provided upon request, but changes must be returned by 5:00 PM on deadline. JUICE MAGAZINE is not responsible for errors or omissions.
"Skateboarding has changed my life in a very positive way. It has given me a focus in life that is pure and the determination to do things positive. I wouldn't change it for all the money or power in the universe." - TONY ALVA - Juice Magazine #55
JUICE MAGAZINE WEBSITE BANNER ADS – www.JUICEMAGAZINE.com
■ JUICEMAGAZINE.com receives an average of 15,000 weekly unique users.
■ JUICEMAGAZINE.com unique users are averaging two minutes per visit.
■ JUICEMAGAZINE.COM averages 300,000 impressions per month.
JUICE AD BANNER OPTIONS
■ BACKGROUND DISPLAY
■ BIG SLIDER PANEL
■ LOWERBOARD BANNER
■ BIG BOX TALL
■ BIG BOX SQUARE
■ RECTANGLE BANNER
"Skateboarding rules. Take advantage of all it has to offer." - JAY ADAMS - Juice Magazine #48
Video Ads on Juice TV – Rates Available on Request
Flash-based video ads are available as pre- or post-roll on individual videos, specific channels, or thru-site
– Pre-roll video ads (15 second max)
– Post-roll video ads (time limits may apply)
Print Advertiser Discount – Print Advertisers qualify for a 20% Discount on any Web Banner Ad with Print Ad Contract.
ONLINE AD CREATIVE SPECIFICATIONS
Note: All ads will run for 30 days and must be accompanied by proper click thru URL
Standard Image: .jpg, .gif, or animated .gif
Flash Media Notes: .swf files must be supported by clickTAG. Please note at this time ActionScript 3.0 is not supported. Flash files must be built with ActionScript 2.0 and exported as a Flash 7.0 file. With recent developments in mobile web browsing, a static fallback .jpg version of the ad is now required. Further information on flash ad specifications and templates are available from your sales rep.
Video Ads: Please submit hi-res FLV files at 720×480. Pre-roll ads must be under 15 seconds. Post-roll ads must be under 30 seconds unless pre-approved for longer durations. Please contact [email protected] or call 310-399-5336 for more information.
"I learned that it’s not just about the skating that can help promote what you’re doing. I learned about treating people well and giving back. I learned about how much it means to believe in someone and believe in their effort." – TONY HAWK - Juice Magazine #71
JUICE MAGAZINE ADVERTISING CONTRACT
Email [email protected] for a PDF file of the Juice Magazine Advertising Contract. Deadlines for advertising materials will be provided by our sales staff. Any changes in ongoing advertisements must be made by PRESS DEADLINE. All payments not received by DEADLINE will incur a late fee. Juice Magazine is solely owned and published by Juice Enterprises, Inc. All rights are reserved on entire contents; nothing contained inside may be reproduced in whole or part without written permission from the publisher. Publisher reserves the right to refuse any advertisement for any reason. Advertiser agrees to pay shipping and import charges for artwork sent to or returned from publisher. All rates are quoted on COD terms. Payment for ads is due on materials deadline for the issue in which the ad will run. Publisher is not responsible for printing problems originating from poor quality materials submitted by advertiser, late materials or changes made to ads after materials deadline. When space is contracted and no ad has been received by the materials deadline, the previous ad will be repeated. Advertisers assume full responsibility for content and subject matter of their advertisements. Advertisements and articles are accepted upon the representation that the author, agency or advertiser is authorized to publish the entire contents and subject matter thereof. The author/agency or advertiser will indemnify and save Juice Magazine harmless from all claims legal action resulting from plagiarism, rights to privacy and copyright infringements. The views and opinions expressed reflect the opinions of the authors and may not necessarily reflect the opinions of the editor, staff or advertisers in Juice Magazine. To order Juice Magazine for your shop, please call 310-399-5336.
"If you had the proper amount of gravity in your head, you wouldn’t be jumping off flat ground." – MARK GONZALES - Juice Magazine #62
JUICE EVENT & SAMPLING OPPORTUNITIES
As the highest trafficked beach in the United States, Venice Beach provides many opportunities to directly reach consumers. From the JUICE MAGAZINE offices on the boardwalk in Venice Beach, we can offer audience engagement via product sampling, launch parties, pop up shops, art shows and a variety of display advertising and event opportunities. JUICE can connect you with consumers directly from our headquarters located on the boardwalk of Venice Beach, which is the second most visited destination in Southern California with over 30,000 visitors on a daily basis. With an average of over 10,000,000 visitors a year, the Venice Beach boardwalk is one of the region’s most popular tourist attractions. On top of the mass consumer appeal, Venice plays host to VIPS of the skateboarding, surfing, art and music communities from sun up to sun down. JUICE can help you brainstorm a promotion in order to best connect with the Venice Beach consumers. Email [email protected] to create a customized campaign for your company.
■ Event Sponsorship
■ Launch Parties
■ Art Shows
■ Pop Up Shops
■ Banner Placement
■ Product sampling
■ Promotional materials distribution
JUICE SOCIAL MEDIA SERVICES
Juice Social Media campaigns can provide a powerful impact for your brand with a grassroots build of loyal customers that will expand and grow your audience. Beginning within the skateboarding, surfing, music and art communities and reaching far beyond, Juice can help you develop a fresh narrative that will give followers a personal connection to your projects. With over two decades of behind the scene expertise in surf, skate, music and art, Juice can endear your company to new followers and escalate your social media profile. Juice can create a customized campaign for your company by utilizing our built in street credibility to carry your message through a variety of the most effective social media networks. With a team of over 88 freelance photographers and writers located all over the world, Juice can provide new and stimulating visuals and a legitimate voice for your company that builds loyalty and increases awareness for your next project. Email [email protected] for a quote to enlist our services and build a fresh approach to your social media outreach.
JUICE PUBLIC RELATIONS AND CONSULTING
Juice Public Relations and Consulting can assist your brand in creating a knock-out campaign complete with energetic strategies and high-powered ideas to take your company to the next level. Juice has a world class crew of authors and photographers ready to develop your company’s press releases, media kits, and promotional materials. Juice can also provide direct and effective distribution of your promotions to the most influential press outlets in the world. Our team specializes in a targeted approach of generating excitement and mobilizing the skate, surf, music and art community for your next film premiere, launch party or promotional experience. Email [email protected] for a quote to enlist our services and build your next marketing campaigns.
JUICE has added its own television channel to Roku, which features more channels than any other streaming player. Juice TV, which is free to view, is the newest addition to our growing repertoire of media outlets. Roku pioneered streaming for the TV and has a streaming platform that delivers a best-in-class user experience. JUICE is thrilled to be included in the Roku family and we are working on expanding the JUICE channel with a variety of new shows, so stay tuned. Email [email protected] to find out how your company can get involved.
JUICE MAGAZINE MERCHANDISE
Check out the Juice Magazine t-shirts, hats, hoodies, stickers and back issues available online at WWW.JUICEMAGAZINE.COM. JUICE subscriptions are $19.95 for 4 issues (USA). To order a JUICE MAGAZINE subscription, back issues and t-shirts, you can send a check or money order to JUICE MAGAZINE, 319 OCEAN FRONT WALK #1, VENICE, CA 90291. You can also now use Paypal to pay for your JUICE MAGAZINE subscription, ads and merchandise orders online. If you have any questions, just e-mail [email protected] or give us a call at 310-399-5336.
"Some people say skateboarding owes them. That’s the wrong philosophy. I owe everything to skateboarding." – DARREN NAVARRETTE - Juice Magazine #63
THE JUICE MAGAZINE STAFF:
■ Publisher/Editor/Owner: Terri Craft
■ Assistant Editor: Dan Levy
■ Skate Editor: Jim Murphy
■ Features Editor: Steve Olson
■ Features Editor: Jay Adams (R.I.P.)
■ Features Editor: Jeff Ho
■ Features Editor: Christian Hosoi
■ Features Editor: Dave Duncan
■ Features Editor: Herbie Fletcher
■ Features Editor: Dibi Fletcher
■ Features Editor: James O’Mahoney
■ Features Editor: Jesse Martinez
■ Features Editor: Chris Mearkle
■ Features Editor: Jason Jessee
■ Features Editor: Bill Danforth
If you have any questions, just give us a call.
319 OCEAN FRONT WALK #1
VENICE, CA 90291
"My goal when I was 20 was to change the world. My goal wasn’t to get famous or rich. My goal was to reorganize our art, culture, and music along the lines of what I thought young people wanted to hear and needed to know." – EXENE CERVENKA - Juice Magazine #67